[opendtv] Re: TPV HDTV viewership survey
- From: DISMO@xxxxxxx
- To: opendtv@xxxxxxxxxxxxx
- Date: Sun, 5 Aug 2007 19:42:17 EDT
In a message dated 8/4/2007 2:12:04 PM Pacific Daylight Time,
bert22306@xxxxxxxxxxx writes:
First of all, an amazing 81 percent of respondents claim to have a "home
theater" setup, and the average cost of this home theater was reported to be
$11,000. So we're not dealing with low end respondents here.
These numbers are skewed by the fact that The Perfect Vision was originally
(and is still somewhat) devoted to home theater. Core readers are probably
still home theater fans, even though the publisher is doing his best to break
away
from them. The 81% HT ownership and $11K systems numbers don't reflect the
reality of most consumers, especially now that most HDTVs are being purchased
at
mass market outlets. The OTA use percentage may not either.
Barry Willis
************************************** Get a sneak peek of the all-new AOL at
http://discover.aol.com/memed/aolcom30tour
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