Just about everybody who can receive a signal from a CBS-owned television station (and many PBS stations) and has a suitably-equipped television set (Hitachi) can watch this. HOWEVER, I believe this was a study done with people who don't have the abilities outlined above, and who clicked on the ads in a "gee-whiz" approach. The "study" was simply done to "sell" TV Guide-Gemstar ads. Don't stretch it to be more than it claims to be; it's probably less than it claims to be. This service competes with the Cox IPG, and the idea is to replace the Cox (et al) service. The Cox one is crappy, too, by the way: IPGs should overlay the video of the channel when you tune to it (or not, if you so select). In other words, provide information interactively on what you are grazing through. Full-screen - like the Cox one -- is just another mode on a true interactive EPG. The Cox IPG sells cable programs, including ones that you haven't paid to watch. To say that this doesn't include ads is narrow thinking. Do the placards above the cash-registers at McDonalds not sell anything? Would you answer any differently if they suggested you buy a Whopper at a nearby Burger King? John Willkie -----Mensaje original----- De: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] En nombre de Craig Birkmaier Enviado el: Thursday, December 06, 2007 12:10 PM Para: opendtv@xxxxxxxxxxxxx Asunto: [opendtv] Re: Report: 3 out of 4 TV Viewers Switch On and Go Straight To The "Guide" At 1:10 PM -0500 12/6/07, Tom Barry wrote: >Craig Birkmaier wrote: >> 50 percent of consumers who see IPG advertisements take action. > >Does anybody believe this? > I guess it depends on how the question was worded... For example: Have you ever seen an IPG advertisement that caused you to view the program being promoted? I also wonder how many people actually have access to this form of interactivity? The Cox program guide places the video from the currently selected program in the upper right corner and the details about this program in the upper left corner. The guide is not used to promote other cable programming. You can navigate the guide which occupies the lower half of the screen, and "interact" by selecting a program to view now or mark it for recording if you have a PVR. Regards Craig ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.