[opendtv] Re: Real numbers and charts about the U.S. TV audience
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Fri, 25 Sep 2015 00:47:13 +0000
Craig Birkmaier wrote:
A few days ago I posted an article about a new Nelson study about
TV viewing habits in the U.S...
The perfect click bait to get Bert excited and inventing statistics
again...
Just another example of Craig becoming bamboozled by statistics, never mind
forgetting everything that was already discussed and well documented.
http://petedeutschman.com/2015/01/27/linear-tv-dips-below-half-of-us-viewers/
http://www.ericsson.com/res/docs/2015/consumerlab/ericsson-consumerlab-tv-media-2015.pdf
http://www.mediapost.com/publications/article/247581/time-shifted-tv-is-the-default.html
http://www.digitaltveurope.net/356912/streaming-overtakes-live-viewing-in-the-us/
https://www.cmo.com/content/dam/CMO_Other/ADI/Video_Benchmark_q2_2015/ADI_Digital_Video_Report_Q2_2015.pdf
All of these tell the same story, Craig. Whereas Nielsen is focusing these days
on measuring what the actual TV audience is, audience that in the past they
have ignored, and which you, Craig, used to "prove" your point that no one was
watching TV anymore, the above links instead study exactly HOW people watch TV.
That's their emphasis.
And the story they tell is very, very consistent:
1. Overall in 20 countries surveyed, 34 percent of people today watch TV
time-shifted.
2. In the US, 53% of people watch TV programs time-shifted, with trailing
millennials boosting that number to 60% (a harbinger).
3. In the US, overall, 56% of people watch movies on their TVs, time shifted.
It's amazing how quickly Craig forgot all of this, eh?
Bert
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