According to the following report, it is DVD, NOT=20 HDTV that is driving the adoption of new digital=20 television displays in most areas of the world... Regards Craig I Want My DTV/ Global Digital Television Market=20 to Reach Sales of $70 Billion in 2008, IDC Says June 30, 2004 12:00am Source: Business Wire Business Wire: FRAMINGHAM, Mass.--(BUSINESS=20 WIRE)--June 29, 2004--The incredible popularity=20 of DVD players, coupled with the increasing=20 interest in "sexy" plasma and LCD displays, is=20 driving consumer adoption of digital televisions=20 around the world. Combine that with governments=20 pushing for change as they look to reap the=20 rewards of repurposing the analog spectrum and=20 you've got a market poised to reach sales of $70=20 billion in 2008. According to new research from IDC, the=20 evolutionary shift from analog to digital TV is=20 in full swing, but consumers' overall awareness=20 and understanding of DTV remains low.=20 High-definition television (HDTV) - a subset of=20 the overall DTV market - will eventually have a=20 dramatic impact on consumer education and=20 adoption of digital TV in certain parts of the=20 world. "For the most part, terms such as aspect=20 ratios and resolution do not resonate with the=20 average consumer," said Danielle Levitas,=20 director of consumer research at IDC. "As=20 consumers become exposed to the crisp, vivid=20 images and overall cinematic experience of HD,=20 they will begin to see a compelling reason to=20 replace their otherwise functioning analog=20 solutions. This move is well underway as the=20 selection of DTVs and HDTVs in retail continues=20 to swell." Although a global phenomenon, penetration of=20 DTVs into specific regions will vary greatly. In=20 the United States, cable providers have a=20 capacity advantage over satellite providers in=20 terms of carrying local HD channels. In Japan,=20 the mountainous topology has positioned satellite=20 as a critical driver for HD access. At this=20 point, HDTV content delivery, and therefore HD=20 set adoption, is essentially limited to=20 Australia, Canada, Japan, South Korea, and the=20 United States for the foreseeable future. Digital=20 TV in other parts of the world will continue to=20 be driven by advances in flat-panel displays and=20 the red-hot DVD market, which has seen global=20 shipments reach approximately 200 million since=20 being introduced in 1997, and is expected to grow=20 a third larger this year. Other highlights from IDC's research include the following: -- Global sales for all TVs will grow from 170=20 million in 2003 to 196 million in 2008, as=20 consumers begin to replace their analog sets.=20 This represents approximately $61 billion in=20 2003, growing to $86 billion in 2008. -- In 2003, 7.1% of global TV shipments were=20 digital; this year the percentage will climb to=20 more than 12%, and by 2008, 60% will be digital. -- Less than 20% of U.S. DTV households are watching HD content. -- Traditional electronics retailers are where=20 the majority of CE and DTV sales are made, but=20 new channels including club stores, online/direct=20 sellers, and discount retailers are playing an=20 increasing role, driving down average prices and=20 squeezing gross margins. -- The most common television screen size in=20 homes is 27 inches today; however, DTVs have a=20 larger average size because most sets sold to=20 date have been large-screen TVs. We expect the=20 average size of digital TVs to grow over the next=20 few years, then begin to decline as consumers buy=20 smaller screen DTVs to replace the analog TVs in=20 secondary locations. This study, Worldwide and U.S. Digital TV=20 2004-2008 Forecast: Its Time Has Come (IDC=20 #31263) forecasts unit and revenue sales of=20 digital televisions (DTVs) worldwide and in the=20 United States. The study forecasts the worldwide=20 and U.S. DTV market by display technology and=20 screen size. Also included are worldwide=20 forecasts of 4:3 versus 16:9 DTVs by display=20 technology and, for the U.S. market, a forecast=20 of DTVs that are DTV-ready versus integrated vs.=20 digital cable ready by screen size. Digital TV=20 set and HDTV reception penetration for the U.S.=20 and survey data is also included. To purchase this study, call IDC Sales at 508-988-7988 or email sales@idc.= com. About IDC IDC is the premier global market intelligence=20 and advisory firm in the information technology=20 and telecommunications industries. We analyze and=20 predict technology trends so that our clients can=20 make strategic, fact-based decisions on IT=20 purchases and business strategy. Over 700 IDC=20 analysts in 50 countries provide local expertise=20 and insights on technology markets. Business=20 executives and IT managers have relied for 40=20 years on our advice to make decisions that=20 contribute to the success of their organizations. IDC is a division of IDG, the world's leading=20 technology media, research, and events company.=20 Additional information can be found at=20 www.idc.com. All product and company names may be trademarks=20 or registered trademarks of their respective=20 holders. CONTACT: IDC Danielle Levitas, 650-962-6487=20 dlevitas@xxxxxxx or Patrick Gorman, 508-935-4369=20 pgorman@xxxxxxx KEYWORD: MASSACHUSETTS INDUSTRY=20 KEYWORD: TELECOMMUNICATIONS HARDWARE=20 COMPUTERS/ELECTRONICS ENTERTAINMENT SOURCE: IDC=20 Customize your Business Wire news & multimedia to=20 match your needs. Get breaking news from=20 companies and organizations worldwide. Logon for=20 =46REE today at www.BusinessWire.com. .end=20 (paragraph)<<Business Wire -- 06/29/04>> << Copyright =A92004 Business Wire >> ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.