[opendtv] Re: How Do I Keep My Favorite Shows?
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Mon, 23 Aug 2010 07:54:57 -0400
At 6:21 PM -0400 8/21/10, Albert Manfredi wrote:
I guess I don't understand what "localism" radio has be thriving on?
You mean, the occasional traffic and weather? Yes, but that's mostly
inserted into a non-local program, isn't it?
That depends on the format and the station ownership. We are
fortunate here in Gainesville that we are not subjected to the kind
of consolidation that has occurred with Clear CHannel and others.
Several stations are owned by nation station groups but all are
programmed locally with local talent that knows and works the
communities.
So yes there is news and weather, but there is also local context to
most everything that is going on. But the real localism I was talking
about is the popularity of talk radio. These stations do rely on
nationally syndicated programming, but even here the shows connect
directly with the people who are listening. We have two talkers in
Gainesville, both of which have local shows during prime listening
periods. The station that has Rush has both morning and afternoon
drive time shows that are among the highest rated in the market.
These shows rely on two things:
1. local perspective on national issues
2. discussion of local issues
We have our primary election tomorrow, and these shows have provided
an excellent forum for local candidates to get their views out.
The other station I listen to is a classic rocker. They have three
stations that cover a large portion of North FLorida with a single
simulcast. Again local talent and information that is relevant to the
communities they serve.
One thing one often hears is that radio has been thriving on
so-called "talk radio" shows, but they are hardly local.
As I indicated above, the better talk stations have a strong local
component. And many of the syndicated talk shows also go local with
special events. Neil Bortz is typically in Gainesville about once a
year for golf tournaments or a book signing.
In the DC market, we do have one radio station that I would
classify as being local, with news, weather, and traffic. Most of
the content is indeed local. But that's only one station in the
market.
Most large markets have a 24/7 news station with local talent. Some
TV stations attempt to cash in on this with traffic reports during
their breakfast TV shows, trying to get to commuters before they get
into their cars.
Regards
Craig
P.S. We live in a college town with a very successful sporting
program. Turn on a radio on a Saturday afternoon in the fall and you
will hear radio broadcasts for just about every major and podunk
college in the country. Two of the three radio stations run by the
University of Florida carry broadcasts of virtually all of their
major sports - Football, men' and women's basketball, men's baseball
and women's softball. women's volleyball...
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