[opendtv] Re: How Do I Keep My Favorite Shows?
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Mon, 23 Aug 2010 08:12:42 -0400
At 4:52 PM -0400 8/22/10, Tom Barry wrote:
It is not a question of being coerced to a MVPD except in the trend of
changing values and costs. Each year as the dedicated OTA viewing
audience declines for whatever reason and the value of charging ad
dollars also declines for that show. At some point (like with some
change of rules) it may not be profitable to pay license fees or power a
transmitter.
And anybody relying on retrans consent fees may have to give up a bit
more each year. The cablecos have a symbiotic relationship with the
stations but never forget they are also in competition with them.
And, if the congloms dropped local broadcast affiliates, they would
have two choices in terms of retaining those local ads that Bert
correctly identified as the most desirable local content:
1. Co-locate servers in the cable head ends (or use regional servers
and satellite/broadband to get the signals to the cable head ends.
This would allow them to operate local sales operations to sell the
ads. Regional operation centers could also provide local news/weather
much like the way Sinclair regionalized their news operations.
2. Let the cable companies sell and insert the local ads, essentially
duplicating the role of the local broadcast stations. But the
networks would be able to cut much better deals and keep ALL of the
subscriber fees.
Regards
Craig
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