[opendtv] Re: Apple Said to Near Time Warner Cable Deal for TV Programs
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Fri, 5 Jul 2013 09:39:12 -0400
On Jul 4, 2013, at 7:56 PM, "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
wrote:
> And simultaneously, from the point of view of the content OWNER, it's equally
> lucrative to offer their content to any other OTT service that *also* offers
> their content in some kind of bundles. No reason to assume the content owner
> would remain loyal to only a handful of incumbents MVPDs plus, perhaps, Apple
> behaving like another MVPD.
I think this may be a Pygmalion moment for Bert. I can hear Henry Higgs now: "I
think he's got it!"
Whether the FCC changes the definition of an MVPD or not, it is highly likely
that the scenario above is going to be the most likely path moving forward.
> The language in these articles sounds painfully like desperate attempts to
> retain outdated distribution models. But getting beyond the words to the
> actual trends that seem to be emerging, I think you get a different picture.
> What does the content owner have to gain by limiting its distribution
> options? Nothing. As long as all their options give the content owner the
> same amount per subscriber per month, content owners can only gain if they
> get more subscribers via more varied distribution pipes.
"As long as all their options give the content owner the same amount per
subscriber per month…"
Yup!
He's got it!
Regards
Craig
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