[opendtv] Re: Apple Said to Near Time Warner Cable Deal for TV Programs
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 4 Jul 2013 23:56:21 +0000
Craig Birkmaier wrote:
> Another potential deal that suggests the cable companies are growing more
> comfortable with the use of third party devices to access their MVPD
> networks. The trend appears to suggest that the MVPDs will open up their
> networks to a wider range of devices, as long as the customer continues
> to subscribe to an MVPD bundle.
And simultaneously, from the point of view of the content OWNER, it's equally
lucrative to offer their content to any other OTT service that *also* offers
their content in some kind of bundles. No reason to assume the content owner
would remain loyal to only a handful of incumbents MVPDs plus, perhaps, Apple
behaving like another MVPD.
The language in these articles sounds painfully like desperate attempts to
retain outdated distribution models. But getting beyond the words to the actual
trends that seem to be emerging, I think you get a different picture. What does
the content owner have to gain by limiting its distribution options? Nothing.
As long as all their options give the content owner the same amount per
subscriber per month, content owners can only gain if they get more subscribers
via more varied distribution pipes.
Bert
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