[opendtv] Re: 20040601 Twang's Tuesday Tribune (Mark's Monday Memo)
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Fri, 4 Jun 2004 14:39:18 -0400
John Shutt wrote:
> It's called "narrowcasting."
>
> A hodgepodge of various ABC, Disney, and ESPN programs
> offered on a single
> "ABC2" subchannel will surely have something to attract
> different viewers at
> different times, and it won't cost very much to run. That's
> the beauty of
> building on the cheap, it doesn't take many eyeballs to break even.
>
> Why do you think Discovery network has:
> Discovery Channel
> The Learning Channel
> Animal Planet'
> Discovery Health
> Discovery Times
> Discovery Kids
> BBC America
> Science Channel
> Discovery Home
> Discovery Wings
> Discovery Espanol
> Discovery HD Theater
> FitTV
I agree. Seems to me that any prolific content creator such as
Disney or Viacom or Fox or Warner Brothers can piece together
more than enough content to make for interesting multicasts
within their OWN DTT multiplexes. The only thing confounding in
any of this is why this is even up for debate.
Bert
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