was indeed a Purple (more in a tad). But the folks at AOU switched up on genus name in 2012---it's now Haemorhous (see below from ABA blog) Anyway the OBOL explicator (Irons) has not yet weighed in on why the jiz Lars cites is indeed going Purple and Brandon and Jack cover some but not all good characters for ID. Jack mentioned the culmen being straight but actually it looks slightly decurved unlike the More straight bill of Cassin's The plumage color: this Purple finch does indeed show "wine-colored" or "raspberry" tones unlike the bright scarlet-y red of Cassin's (especially the conspicuous fore crown). Structurally, the head is more rounded and not as peaked toward the front as Cassin's often shows The underparts plumage is dingy brown/dirty red --good for Purple, not so for Cassin's where the belly and flanks are more whitish and rosy pink. Cassin's undertail coverts are streaked. This particular Purple doesn't appear to show streaking. Primary projection: (well shown on this bird) extends only to about the same as the undertail coverts, good for Purple. On a Cassin's the primary projection is Really long (extending about 1/2 way down the tail). good birding, Tom From ABA "Our three "red finches" (i.e., House Finch, Purple Finch, and Cassin's Finch) were transferred out of the genus *Carpodacus* and into a new genus all their own: *Haemorhous*. Genetic data have shown that these three species are not that closely related to *Carpodacus*, which is represented in the ABA Area by the vagrant Common Rosefinch. In fact, the *Carpodacus* rosefinches <http://en.wikipedia.org/wiki/Rosefinch> seem to be more closely related to the incredibly diverse Hawaiian Honeycreepers <http://en.wikipedia.org/wiki/Hawaiian_Honeycreepers> than they are to other members of the finch family! How exactly does one pronounce *Haemorhous*? Well, there's no 100% correct way, of course, but the word's origin can give us some clues. *Haemo*- comes from the same Greek word (meaning "blood") as hemophilia and hemoglobin. So "HEE-moh" is probably a good bet. As for -*rhous*, I've seen two different explanations. One is that *orrhos *(meaning "rump") is the root. Indeed, "blood rump" seems a good description of these birds. The adult males of all species have reddish rumps. The other explanation is that * rhous* means "sumac <http://en.wikipedia.org/wiki/Sumac>", a plant which has reddish berries. In that case, the meaning would be "red (like) sumac". So, I'm not sure if "HEE-moh-roos" or "HEE-mohr-os" is the better call. But in the end, you can really pronounce it however you want!