So all of these IP feeds are really not generating money for the local LPTV
station. So why hassle with it? Not being a Scrooge, just being honest.
The real money maker is local, local, local. It sounds to me the local
content that repeats is King. 2nd would probably be You Tube stuff because it
is new and the curious will watch. I like the idea of working with local radio.
We have a talk radio station in Nashville I would love to watch and I know they
have cameras in their studios, though these days, I think they are all working
out of their house.
Rick Goetz
R & L Media Systems
(615) 826-0792
rickg@xxxxxxxxxxxxxxxxxx
From: lptv-bounce@xxxxxxxxxxxxx [mailto:lptv-bounce@xxxxxxxxxxxxx] On Behalf Of ;
Kelly T. Wallingford
Sent: Friday, December 11, 2020 6:54 PM
To: lptv@xxxxxxxxxxxxx
Subject: [lptv] Re: Who is making Money
Although we are still 'green' in the biz, and won't officially launch our
stations until 2021 (mostly due to pandemic and to coincide with our launch on
Spectrum) we did pick up a nice buy doing the 'santa tracker' on Christmas
eve. This is an oldie but goodie and works well on radio & tv. We are working
with the local parks and rec to provide on St Nicks cords and track his travels
on Christmas eve, and picked up a sponsor for it too.
Other plans for our 2021... introducing a live daily mid day show called "LIVE
on 9"... Community guests, human interest, puppies to adopt etc. Non scripted
laid back and light fair & content. I think coverage of the local fairs and
festivals are sellable too.
We are lucky to be able to use our radio staff to cross the hall and contribute
to content. We are one of few local broadcasters that has a staff and we do
cover local news well. We are going to do a 30 min local newscast at 5:30
Mon-Fri. Maybe replay it at 11:30 or midnight. We are already doing a
radio/streaming hybrid of this daily at 3pm... We are just going to polish it
up, with teleprompter, earpiece and make it more TV formatted.
Seasonal things we know garnish interest will be our holiday parade coverage,
local election coverage, and the "Santa Hotline' show we want to roll Dec 2021.
I honestly think the mice will quit playing and watch in 10 counties when this
show is on! It is an original concept and I can wait for next year to roll
around to get it going.
We also are offering some dirt cheap packages for folks to run ads during reg,
network programming... .Just ROS.. .make the ad, run it a lot on the various
channels for x amount per month. Not really keeping track of a 'rate' for this.
Our experience is the locally produced stuff always is sellable... .BUT that
cost money to create content and execute.. So there is a large difference in
our regular ROS rates during network and say, an ad on 'the news'...or midday
show, or local sports. This is proprietary content that brings the local
eyeballs in and commands a much better rate.
If any of you can make a partnership with a local radio station, I encourage
you to do so. Our radio stations are marketing machines for the LPTV...
everything from promos for the networks shows, to sharing news resources, audio
for community news etc. It's a synergetic relationship that works incredibly.
I really enjoy this forum and getting to share these ideas and story's with one
another.
Merry Christmas all!
Kelly T. Wallingford
President
On Friday, December 11, 2020, 07:16:52 PM EST, Jon C. Moon
<jonmoon@xxxxxxxxxxxxxxx> wrote:
Funny one John! Glad to see you still have a good sense of humor! When I read
that I was picturing Slim Pickens riding the atomic bomb like a bull in the
movie Dr. Stranglelove!!
Jon C. Moon
Ridgeline TV Channel 99
706-897-0872
www.ridgelinetv.net <http://www.ridgelinetv.net/>
On Dec 11, 2020, at 11:27 AM, John Broomall johnbroomall@xxxxxxxxx [lptv]
<lptv@xxxxxxxxxxxxxxx> wrote:
Pickens is the county next to Cherokee where I am . . . . and it is not slim .
. . .
JOB
John O. Broomall, Sr.
WPCG/Grace Radio 102.9
GraceFMcanton.com <http://gracefmcanton.com/>
Christian Community Broadcasters
ccbroadcasters.com <http://ccbroadcasters.com/>
284 Louie Lane, Canton GA 30115
(770) 720-1037
On Friday, December 11, 2020, 11:13:28 AM EST, 'Rick Goetz'
rickg@xxxxxxxxxxxxxxxxxx [lptv] <lptv@xxxxxxxxxxxxxxx> wrote:
Maybe that is a question we should all focus on, what networks are bring in
sales income? In Nashville, we make most of our money leasing out streams, but
then, we do not have “boots on the ground” selling. Was told long ago in big
markets where there are full-power, advertising dollars go to the top 3 and
there are slim pickens for the rest of the stations. Did go in the early days
of Retro TV when they were the only network offering Classic TV but when other
networks jumped on the band wagon and took away the go shows, that dried up.
So which stations out there are making advertising sales and on what
networks? Seems silly to carry a bunch of networks that you cannot sell. Would
be better to carry 2-3 in HD.
Rick Goetz
R & L Media Systems
(615) 826-0792
<mailto:rickg@xxxxxxxxxxxxxxxxxx> rickg@xxxxxxxxxxxxxxxxxx
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