I agree audio-only has real potential in ATSC 3.0. But it just seems like the
big proponents of 3.0 are not pushing this idea. Seems like if they're aiming
towards developing new receivers / gateways, etc. they would be thinking about
how 3.0 could be used as a terrestrial version of XM radio. If connected cars
is going to be a thing, why not offer listening choices? There certainly is
zero technical reason a multi-stream audio platform over 3.0 wouldn't work.
Jon C. Moon
Ridgeline TV Channel 99
706-897-0872
www.ridgelinetv.net <http://www.ridgelinetv.net/>
On Dec 14, 2020, at 6:05 PM, Daniel Brown daniel@xxxxxxxxxxxxxxxxxxxxxxxxxx
[lptv] <lptv@xxxxxxxxxxxxxxx> wrote:
This is what excites me about applying for a CP in the next LPTV window.
Connected cars. ATSC 3.0 will be a prominent technology in cars, especially
as they become self-driving. Maps, software downloads and mobile
entertainment will be fully in-play with this new standard. Read about it
here:
https://www.tvtechnology.com/news/atsc-reports-progress-on-30-automotive-applications
<https://www.tvtechnology.com/news/atsc-reports-progress-on-30-automotive-applications>
& here:
https://www.wileyconnect.com/home/2019/2/14/on-the-move-in-2019-atsc-30-and-connected-cars
<https://www.wileyconnect.com/home/2019/2/14/on-the-move-in-2019-atsc-30-and-connected-cars>
When I had my LDTV station, I had some success with classic TV. But let’s
face it, streaming apps like Tubi, Popcorn TV and others are doing a better
job of providing classic TV and classic movie content. I do believe
audio-only is a great way to utilize those extra channels especially by
providing music or talk content that isn’t being broadcast on conventional
AM/FM stations, including foreign language programs. For audio-only playout
you could use something as simple and as free as iTunes.
I fully expect that when the next window opens, 3.0 will be well established.
I will be ready.
DB
On Dec 14, 2020, at 10:23 AM, Dan Peek dan.peek@xxxxxxxx
<mailto:dan.peek@xxxxxxxxx> [lptv] <lptv@xxxxxxxxxxxxxxx
<mailto:lptv@xxxxxxxxxxxxxxx>> wrote:
I was amazed that I got any response from our 3ABN Radio channels on TV, but
we do have listeners. I get disappointment because they can't get it in
their car.
Dan Peek, Engineer
Three Angels Broadcasting Network, Inc.
3391 Charley Good Road
West Frankfort, IL 62896 USA
618 627 7635 direct
618 218 2035 cell
www.3ABN.org <http://www.3abn.org/> -- Watch all our channels streaming live
On Sun, Dec 13, 2020 at 12:12 AM Jon C. Moon <jonmoon@xxxxxxxxxxxxxxx
<mailto:jonmoon@xxxxxxxxxxxxxxx>> wrote:
I think the idea of audio-only channels is interesting. When I started my
channel I didn't have a lot of programming at first, so I used a low-cost
radio automation program and played a few hour-long blocks of bluegrass
music. This radio-type program was well received, particularly since we
added in CDs from local musicians.
50's music would be cool, as it's not played that much on the radio now.
Really, any genre that is under-served might work - I'm a big fan of the
"Rat Pack" - Sinatra, Sammy Davis Jr. and those guys, so that would be nice,
jazz and big band might work, too. As Rick says, there are several free
radio automation systems out there. The one I used was donation-ware
(www.mixtime.com <http://www.mixtime.com/>) and ran rock solid for a few
years on a cheap computer. I do weather forecasts for a school-run FM
station nearby and they use Radiodj, (www.radiodj.ro
<http://www.radiodj.ro/>).
And audio-only channels might tie in to what Keith was saying about ethnic
communities. So, say you have a Vietnamese or Chinese community in your
market; they probably want to hear music, news and information in your
native language. Many of these communities have businesses that are owned
and cater specifically to that community. While they might not advertise on
a general radio / TV station, they'd be more likely to do so on an ethnic
station.
The trick would be finding the right person in that community who has an
interest and is technically savvy. Maybe the idea would be to throw an
offer out there that, hey, as a TV station owner, I'll make this audio-only
channel available, and I'll give you a chance to build it up and make it a
viable business by broadcasting it free for a year or so. After that, I'll
charge a lease rate (something like Rick is suggesting). Audio channels
don't take up that much bandwidth so (if you have the technical capability)
what's to lose? While there's not a huge amount of ethnic variety in my
area (Southern Appalachia) I have a number of friends at an area Mexican
restaurant and I can tell you that the young Hispanics working there are
always trying to dream up business ideas. They would love such an
opportunity.
Jon C. Moon
Ridgeline TV Channel 99
706-897-0872
www..ridgelinetv.net <http://www.ridgelinetv.net/>
On Dec 12, 2020, at 3:23 PM, Rick Goetz <rickg@xxxxxxxxxxxxxxxxxx
<mailto:rickg@xxxxxxxxxxxxxxxxxx>> wrote:
And why not take a free radio automation software, load up a cheap
computer with 50’s music and sell a sponsorship to a local 50’s diner for
$250 a month. They get an ad 4 times an hour. 4 x 24 x 30 = 2,880 spots for
$250 a month. Once loaded it will just sit there and run. Or 70’s music.
Make your own XM style radio channels. Disney theme park music sponsored by
a travel agency. Lots of outlets for a reasonable price.
Rick Goetz
R & L Media Systems
(615) 826-0792
rickg@xxxxxxxxxxxxxxxxxx <mailto:rickg@xxxxxxxxxxxxxxxxxx>
From: lptv-bounce@xxxxxxxxxxxxx <mailto:lptv-bounce@xxxxxxxxxxxxx>
[mailto:lptv-bounce@xxxxxxxxxxxxx ;<mailto:lptv-bounce@xxxxxxxxxxxxx>] On
Behalf Of Keith Leitch
Sent: Saturday, December 12, 2020 2:04 PM
To: lptv@xxxxxxxxxxxxx <mailto:lptv@xxxxxxxxxxxxx>
Subject: [lptv] Re: Who is making Money
Hi Rick,
The quick way to add audio-only sub channels is to add a SAP channel to
your video channels. Then, you can use a D2Mux to remap the SAP channels
as their own sub channel. To add in SAP channels, I use Leitch 475/575s
that I buy off of eBay for cheap.
Using your formula of $44 per million, then an audio sub channel on KQTA-LD
is $44/million people * 6 million people = $264. I think your formula is a
bit low. Nevertheless, a few hundred extra dollars a month is nice.
Blessings,
Keith
From: lptv-bounce@xxxxxxxxxxxxx <mailto:lptv-bounce@xxxxxxxxxxxxx>
<lptv-bounce@xxxxxxxxxxxxx <mailto:lptv-bounce@xxxxxxxxxxxxx>> on behalf of
Rick Goetz <rickg@xxxxxxxxxxxxxxxxxx <mailto:rickg@xxxxxxxxxxxxxxxxxx>>
Sent: Saturday, December 12, 2020 11:58 AM
To: lptv@xxxxxxxxxxxxx <mailto:lptv@xxxxxxxxxxxxx> <lptv@xxxxxxxxxxxxx
<mailto:lptv@xxxxxxxxxxxxx>>
Subject: [lptv] Re: Who is making Money
Then comes the formula of what to charge. Years ago I started with a
formula of $1,000 per million per channel based on 8 channels. That comes
to 2.25 MBits per channel, so $444 per MBits per million. You can do audio
only down to .1 MBits so now you are at $44 per month per million people.
The only down side is the audio encoder is going to take a while to pay
for.
Rick Goetz
R & L Media Systems
(615) 826-0792
rickg@xxxxxxxxxxxxxxxxxx <mailto:rickg@xxxxxxxxxxxxxxxxxx>
From: lptv-bounce@xxxxxxxxxxxxx <mailto:lptv-bounce@xxxxxxxxxxxxx>
[mailto:lptv-bounce@xxxxxxxxxxxxx ;<mailto:lptv-bounce@xxxxxxxxxxxxx>] On
Behalf Of Keith Leitch
Sent: Saturday, December 12, 2020 1:50 PM
To: lptv@xxxxxxxxxxxxx <mailto:lptv@xxxxxxxxxxxxx>
Subject: [lptv] Re: Who is making Money
Hi Rick,
On the topic of radio synergies with LPTV, I wonder who is also making
money on renting out audio-only sub-channels. I had someone ask me about
renting one yesterday. Also, my non-profit ministry's new 1/3rd channel
share LPTV on Sutro Tower in San Francisco started this month renting an
audio-only sub-channel to K-Love. We are their pilot test case for renting
audio-only sub channels on TV stations! Knowing that K-Love will be making
future decisions on renting audio-only sub-channels on TV stations makes me
want to monitor it more closely to ensure that it is always sounding good.
K-Love will be adding KQTA-LD 15.7 to their list of stations on their
website.
Blessings,
Keith
From: lptv-bounce@xxxxxxxxxxxxx <mailto:lptv-bounce@xxxxxxxxxxxxx>
<lptv-bounce@xxxxxxxxxxxxx <mailto:lptv-bounce@xxxxxxxxxxxxx>> on behalf of
Rick Goetz <rickg@xxxxxxxxxxxxxxxxxx <mailto:rickg@xxxxxxxxxxxxxxxxxx>>
Sent: Saturday, December 12, 2020 11:41 AM
To: lptv@xxxxxxxxxxxxx <mailto:lptv@xxxxxxxxxxxxx> <lptv@xxxxxxxxxxxxx
<mailto:lptv@xxxxxxxxxxxxx>>
Subject: [lptv] Re: Who is making Money
So all of these IP feeds are really not generating money for the local
LPTV station.. So why hassle with it? Not being a Scrooge, just being
honest.
The real money maker is local, local, local. It sounds to me the local
content that repeats is King. 2nd would probably be You Tube stuff because
it is new and the curious will watch. I like the idea of working with local
radio. We have a talk radio station in Nashville I would love to watch and
I know they have cameras in their studios, though these days, I think they
are all working out of their house.
Rick Goetz
R & L Media Systems
(615) 826-0792
rickg@xxxxxxxxxxxxxxxxxx <mailto:rickg@xxxxxxxxxxxxxxxxxx>
From: lptv-bounce@xxxxxxxxxxxxx <mailto:lptv-bounce@xxxxxxxxxxxxx>
[mailto:lptv-bounce@xxxxxxxxxxxxx ;<mailto:lptv-bounce@xxxxxxxxxxxxx>] On
Behalf Of Kelly T. Wallingford
Sent: Friday, December 11, 2020 6:54 PM
To: lptv@xxxxxxxxxxxxx <mailto:lptv@xxxxxxxxxxxxx>
Subject: [lptv] Re: Who is making Money
Although we are still 'green' in the biz, and won't officially launch our
stations until 2021 (mostly due to pandemic and to coincide with our launch
on Spectrum) we did pick up a nice buy doing the 'santa tracker' on
Christmas eve. This is an oldie but goodie and works well on radio & tv.
We are working with the local parks and rec to provide on St Nicks cords
and track his travels on Christmas eve, and picked up a sponsor for it too.
Other plans for our 2021... introducing a live daily mid day show called
"LIVE on 9"... Community guests, human interest, puppies to adopt etc. Non
scripted laid back and light fair & content. I think coverage of the
local fairs and festivals are sellable too.
We are lucky to be able to use our radio staff to cross the hall and
contribute to content. We are one of few local broadcasters that has a
staff and we do cover local news well. We are going to do a 30 min local
newscast at 5:30 Mon-Fri. Maybe replay it at 11:30 or midnight. We are
already doing a radio/streaming hybrid of this daily at 3pm... We are just
going to polish it up, with teleprompter, earpiece and make it more TV
formatted.
Seasonal things we know garnish interest will be our holiday parade
coverage, local election coverage, and the "Santa Hotline' show we want to
roll Dec 2021. I honestly think the mice will quit playing and watch in 10
counties when this show is on! It is an original concept and I can wait
for next year to roll around to get it going.
We also are offering some dirt cheap packages for folks to run ads during
reg, network programming... .Just ROS.. .make the ad, run it a lot on the
various channels for x amount per month. Not really keeping track of a
'rate' for this.
Our experience is the locally produced stuff always is sellable... .BUT
that cost money to create content and execute.. So there is a large
difference in our regular ROS rates during network and say, an ad on 'the
news'...or midday show, or local sports. This is proprietary content that
brings the local eyeballs in and commands a much better rate.
If any of you can make a partnership with a local radio station, I
encourage you to do so. Our radio stations are marketing machines for the
LPTV... everything from promos for the networks shows, to sharing news
resources, audio for community news etc. It's a synergetic relationship
that works incredibly.
I really enjoy this forum and getting to share these ideas and story's with
one another.
Merry Christmas all!
Kelly T. Wallingford
President
On Friday, December 11, 2020, 07:16:52 PM EST, Jon C. Moon
<jonmoon@xxxxxxxxxxxxxxx <mailto:jonmoon@xxxxxxxxxxxxxxx>> wrote:
Funny one John! Glad to see you still have a good sense of humor! When I
read that I was picturing Slim Pickens riding the atomic bomb like a bull
in the movie Dr. Stranglelove!!
Jon C. Moon
Ridgeline TV Channel 99
706-897-0872
www.ridgelinetv.net <http://www.ridgelinetv.net/>
On Dec 11, 2020, at 11:27 AM, John Broomall johnbroomall@xxxxxxxxx
<mailto:johnbroomall@xxxxxxxxx> [lptv] <lptv@xxxxxxxxxxxxxxx
<mailto:lptv@xxxxxxxxxxxxxxx>> wrote:
Pickens is the county next to Cherokee where I am . . . . and it is not
slim . . . .
JOB
John O. Broomall, Sr.
WPCG/Grace Radio 102.9
GraceFMcanton.com <http://gracefmcanton.com/>
Christian Community Broadcasters
ccbroadcasters.com <http://ccbroadcasters.com/>
284 Louie Lane, Canton GA 30115
(770) 720-1037
On Friday, December 11, 2020, 11:13:28 AM EST, 'Rick Goetz'
rickg@xxxxxxxxxxxxxxxxxx <mailto:rickg@xxxxxxxxxxxxxxxxxx> [lptv]
<lptv@xxxxxxxxxxxxxxx <mailto:lptv@xxxxxxxxxxxxxxx>> wrote:
Maybe that is a question we should all focus on, what networks are
bring in sales income? In Nashville, we make most of our money leasing out
streams, but then, we do not have “boots on the ground” selling. Was told
long ago in big markets where there are full-power, advertising dollars go
to the top 3 and there are slim pickens for the rest of the stations. Did
go in the early days of Retro TV when they were the only network offering
Classic TV but when other networks jumped on the band wagon and took away
the go shows, that dried up.
So which stations out there are making advertising sales and on what
networks? Seems silly to carry a bunch of networks that you cannot sell.
Would be better to carry 2-3 in HD.
Rick Goetz
R & L Media Systems
(615) 826-0792
rickg@xxxxxxxxxxxxxxxxxxx <mailto:rickg@xxxxxxxxxxxxxxxxxx>
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