[LRflex] Re: Same old ...same old..

  • From: Steve Barbour <kididdoc@xxxxxxx>
  • To: leicareflex@xxxxxxxxxxxxx
  • Date: Sat, 16 May 2009 10:42:17 -0700


On May 16, 2009, at 10:17 AM, Douglas Sharp wrote:
I think Leica is finally on the right track with this style of marketing, in spite of the fact that the shot is quite ridiculous
The 275 cameras in this special edition are simply not meant for the likes of us (7000 euros each).
They have picked a potential target group to which we do not, and probably do not wish to, belong.
The purchasers of these white wonders will be people with so much expendable income that they can easily afford to spend that much on this camera simply as a "lifestyle accessory" - in fact, Leica themselves see the camera as being (I quote) "next summer's eye- catcher" and not as a precision instrument for excellent photography. 

In fact, it isn't even an M8.2



if this works for them, their next project will be white M3's...
, so they are certainly not targeting photographers who would care about the newer version - what they are selling is a very classy Point&Shoot for the (very probably Russian and Arabian) nouveau riche.
275 x 7000 - 1,925,000 euros - that makes sense for a company almost on its knees
plus, of course, 500 x 7500 = 3,750,000 euros for the M8.2 Safari version 

Douglas



Toussaint Etienne wrote:

Well seen, Miha !   I din't notice that, but you are damn right !
My question is : why does Leica need to go to a fashion magazine publisher to select a picture for their ad ? Don't they have enough talents at home ? An then, even, isn't there anyone in their marketing/advertising dept. to detect what you have detected ? 
All the best.
Etienne

   ----- Original Message -----
   *From:* Miha Golobic <mailto:miha.golobic@xxxxxxxxx>
   *To:* leicareflex@xxxxxxxxxxxxx <mailto:leicareflex@xxxxxxxxxxxxx>
   *Sent:* Saturday, May 16, 2009 4:32 PM
   *Subject:* [LRflex] Re: Same old ...same old..
Leica Fashion - you don't even have to look through the viewfinder: 
   http://www.flickr.com/photos/leica_camera/3478844247/sizes/l/
             Miha
2009/5/16 Steve Barbour <kididdoc@xxxxxxx <mailto:kididdoc@xxxxxxx>> 

       proof that it's the same old company....

       oh,  did you need proof?

       :-)


       Steve



       On May 16, 2009, at 6:36 AM, Philippe AMARD wrote:




           David Young wrote:


               Am I crazy?



           It's either he, or you David ;-)
           I bet I know the answer, as we all do.

           Remember, we're thinking of a digital R too
           http://www.youtube.com/watch?v=yR0lWICH3rY

           Amitiés von Metz
           Ph


               Or did I understand that Hr. Kaufmann had said that
               Leica was going to return to being a camera company,
               rather than a firm which relied on "special editions",
               to boost profits by selling to collectors who'd likely
               never use their cameras?

               If I understood correctly, then something has gone
               awry, at Leica..

               This, from Leica's newsletter, which was in my Inbox,
               this morning...


                   The LEICA M8 digital camera is now available in a
                   special limited edition with a white leather
                   finish. When compared with the classic black and
                   silver models in the M8 series, this special
                   limited edition with a white leather finish is
                   destined to be the eye-catcher of this summer. The
                   dream in pure white is strictly limited to just
                   275 examples.




               ---
               David Young
               Logan Lake, BC

               Wildlife Photos: www.furnfeather.net
               <http://www.furnfeather.net/>
               Personal Website: www.main.furnfeather.net
               <http://www.main.furnfeather.net/>

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