John, I'm sure you will get lots of replies to this. The general rules of thumb are: double the cost for your garment + .80 - $1 per thousand stitches. These are just general guidelines and can be different for volumes, who supply's the garment and such. Some add "set-up" charges and some charge "digitizing fee's" or "Design Fee's" for in-stock designs. With volume orders, you may want to reduce the garment mark-up, but I wouldn't discount the embroidery as that is more of a "fixed cost". For the schools, I give them a discount AND provide free shirts for the coaches or class teacher for orders greater than 30 pcs. Just makes them want to order from me. I also offer free digitizing on their first order, letting them know that the design is mine and not theirs (they may purchase it at a big price later if they desire). Again, I do this to get their business and keep them from going elsewhere. Kelly For Heavens Sake Kelly@xxxxxxxx -----Original Message----- From: amayausers-bounce@xxxxxxxxxxxxx [mailto:amayausers-bounce@xxxxxxxxxxxxx]On Behalf Of John Yaglenski Sent: Tuesday, August 17, 2004 10:38 AM To: amayausers@xxxxxxxxxxxxx Subject: [amayausers] Pricing Your Product Hi All: More starter questions. One of the most difficult things about this business (besides mastering the Amaya) is figuring out what to charge customers. I would love some guidence from those of you that have been doing this for a while. Do you follow any sort of formula... Such as shirt cost x markup + stich count/labor cost = final price ? Or do you sort of wing it... Double the cost of shirt and add "X" for the sew out of the design and if that sounds too low, you add to it? =) Do you charge more for embroidering on certain items? Less for others? The orders are starting to come in and I'd really like to nail down a pricing strategy. Todays example. Church group had us digitize a design. That ran $40 (our cost). They want it sewn out on denim log sleeve work shirts ($7-8 our cost). Quantity to start is between 1-2 dozen pieces. Design takes about 10 minutes to sew out on the Amaya. 6 colors, 9600 stitches. Thoughts? - - - - - - - - John Yaglenski Levelbest Embroidery I: www.levelbestembroidery.com P: 301.591.2481 P: 888.229.1779 F: 781.998.6473 This e-mail message and any attachments are confidential and may be privileged. If you are not the intended recipient, please notify Levelbest, immediately -- by replying to this message or by sending an e-mail to john@xxxxxxxxxxxxx -- and destroy all copies of this message and any attachments. Thank you.