[amayausers] Re: Pricing Your Product
- From: "John Yaglenski" <john@xxxxxxxxxxxxx>
- To: <amayausers@xxxxxxxxxxxxx>
- Date: Tue, 17 Aug 2004 13:05:32 -0400
Thanks Janel. Will do a search on Stitches. =)
Still interested in the real world experience of everyone here in the group
from starters/newbies on up!
Much like the training issue, it's fascinating to read what others are doing
and have been thru. That's the power of this mailing list. So much
knoledge out there!
JOHN
: -----Original Message-----
: From: amayausers-bounce@xxxxxxxxxxxxx
: [mailto:amayausers-bounce@xxxxxxxxxxxxx] On Behalf Of Janel Harris
: Sent: Tuesday, August 17, 2004 12:55 PM
: To: amayausers@xxxxxxxxxxxxx
: Subject: [amayausers] Re: Pricing Your Product
:
:
: I agree that embroidery is not the place to discount. Basing
: price on what it costs to produce the product by assessing
: all overhead costs including wages and dividing that by
: average production capabilities to figure an hourly rate will
: ensure a profitable place to start. If that works out to
: $1/1000 stitches that's ok. All too often beginners use that
: figure or even less without assessing their own business.
: Then later they find out their not charging enough to be
: profitable or don't figure it out and go out of business.
:
: You hear a lot of fixed markup too such as 100% for retail
: and 30% for wholesale. I feel markup has more to do with
: perceived value. Charge as much markup as you can for the situation!
:
: Go to the Stitches Magazine website http://www.stitches.com
: <http://www.stitches.com/> and do a search on pricing. Tons
: of great articles.
:
:
: Janel Harris
: Dimensional Designs
: http://www.dimdesigns.com
: DesignShop Digitizer
: Melco On-Site Trainer
:
:
: -----Original Message-----
: From: amayausers-bounce@xxxxxxxxxxxxx
: [mailto:amayausers-bounce@xxxxxxxxxxxxx] On Behalf Of For
: Heaven's Sake Embroidery
: Sent: Tuesday, August 17, 2004 8:57 AM
: To: amayausers@xxxxxxxxxxxxx
: Subject: [amayausers] Re: Pricing Your Product
:
: John,
:
: I'm sure you will get lots of replies to this. The general
: rules of thumb
: are:
: double the cost for your garment + .80 - $1 per thousand stitches.
: These
: are just general guidelines and can be different for volumes,
: who supply's the garment and such. Some add "set-up" charges
: and some charge "digitizing fee's" or "Design Fee's" for
: in-stock designs.
:
: With volume orders, you may want to reduce the garment
: mark-up, but I wouldn't discount the embroidery as that is
: more of a "fixed cost".
:
: For the schools, I give them a discount AND provide free
: shirts for the coaches or class teacher for orders greater
: than 30 pcs. Just makes them want to order from me. I also
: offer free digitizing on their first order, letting them know
: that the design is mine and not theirs (they may purchase it
: at a big price later if they desire). Again, I do this to
: get their business and keep them from going elsewhere.
:
: Kelly
: For Heavens Sake Kelly@xxxxxxxx
:
: -----Original Message-----
: From: amayausers-bounce@xxxxxxxxxxxxx
: [mailto:amayausers-bounce@xxxxxxxxxxxxx]On Behalf Of John Yaglenski
: Sent: Tuesday, August 17, 2004 10:38 AM
: To: amayausers@xxxxxxxxxxxxx
: Subject: [amayausers] Pricing Your Product
:
:
: Hi All:
:
: More starter questions.
:
: One of the most difficult things about this business (besides
: mastering the
: Amaya) is figuring out what to charge customers. I would
: love some guidence from those of you that have been doing
: this for a while.
:
: Do you follow any sort of formula... Such as shirt cost x
: markup + stich
: count/labor cost = final price ? Or do you sort of wing it...
: Double
: the cost of shirt and add "X" for the sew out of the design
: and if that sounds too low, you add to it? =) Do you charge
: more for embroidering on certain items? Less for others?
:
: The orders are starting to come in and I'd really like to
: nail down a pricing strategy.
:
: Todays example. Church group had us digitize a design. That
: ran $40 (our cost). They want it sewn out on denim log
: sleeve work shirts ($7-8 our cost). Quantity to start is
: between 1-2 dozen pieces. Design takes about 10 minutes to
: sew out on the Amaya. 6 colors, 9600 stitches.
:
: Thoughts?
:
: - - - - - - - -
: John Yaglenski
: Levelbest Embroidery
:
: I: www.levelbestembroidery.com
: P: 301.591.2481
: P: 888.229.1779
: F: 781.998.6473
:
: This e-mail message and any attachments are confidential and
: may be privileged. If you are not the intended recipient,
: please notify Levelbest, immediately -- by replying to this
: message or by sending an e-mail to john@xxxxxxxxxxxxx -- and
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