[opendtv] Re: "we'll forever be stuck with by going ATSC"
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "OpenDTV (E-mail)" <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 13 Jan 2005 13:44:32 -0500
Craig Birkmaier wrote:
> Barry Wilkins wrote:
> >
> > So what about HD and broadcasting? If it is
> > free like terrestrial broadcasting here, it
> > would not impress me in the least. The pressure
> > is on to constantly interject the desired
> > material with commercials which are always set
> > at a blaringly loud average sound level ...
>
> Bingo!
>
> This is the major reason that broadcasters now
> attract less than 40% of the U.S. TV audience when
> ratings are measured across all day parts. They
> still draw somewhat larger audience during prime
> time, but you still must deal with the
> interruptions.
I have to say, I groaned when I read that piece from
Barry's post, predicting exactly this entusiastic
response. We always know when someone else repeats
or agrees with Craig's mantra.
The prime time audience of broadcasters is actually
very high, when you consider the leasure time
options people have these days. And if you consider
that the 40 percent figure is an average which
incorporates all those wasted hours of brainless
infomercials. Broadcaster content has to be quite
popular, in fact.
The Emmy award audience of 2004 is further proof of
this, as an article you posted clearly explained.
When broadcaster content is not prominent during
the cerimony, viewership drops precipitously.
Interruptions for ads and image/audio quality are
two unrelated topics. Watching CSI or West Wing
or Lost in cinema quality is just more fun than
watching these shows on a fuzzy 19" B&W screen.
Bert
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