[opendtv] Re: Speaking Of Mobile...
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Thu, 10 Jan 2008 10:35:11 -0500
At 6:11 PM -0500 1/9/08, Mark Schubin wrote:
Community offers a different experience.
Speaking of communal experiences, have you ever watched a movie on an airplane?
People often accept some severe compromises when they are placed in
compromising situations.
I am reminded of the early days of HBO, when they were testing
various encryption schemes to protect their satellite distribution
network. They learned that people will sit and watch a scrambled
picture, if they can hear the soundtrack clearly, and that they will
NOT watch a clear picture if there is no audio.
Near as I can tell, mobile media devices can deliver good audio,
albeit not stereophile audio. A small picture with good audio is
adequate to entertain someone in a pinch - frankly much of the
emotion in a motion picture is conveyed from the audio tracks not the
picture.
That being said, I do not expect iPhones or any other portable media
player to replace the big screen TV/motion picture experience. But I
DO expect them to become an important part of the entertainment
content ecosystem, using short experiences to promote the BIG
experiences. And these portable devices are more than capable of
providing a viable replacement for newspapers and TV news, when
people are on the move.
I saw a remark in a story out of CES, suggesting that one use of a
mobile media device would be the ability to program you in-home DVR
to capture things you want to watch when you have the time. The
entertainment industry is ALL about cross promotion to make potential
viewers aware of content they may want to watch. In this, I believe
mobile devices are going to play a VERY IMPORTANT role.
Regards
Craig
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