[opendtv] Re: Hulu Reaches Content Deal For FX Original Series | Multichannel
- From: Craig Birkmaier <craig@xxxxxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Mon, 22 Dec 2014 12:00:26 -0500
> On Dec 20, 2014, at 7:46 PM, Albert Manfredi <albert.e.manfredi@xxxxxxxxxxx>
> wrote:
>
> The word "exclusive" means you can't get it anywhere else. At least, not for
> until after a long delay. Now you can. The Internet now permits this
> alternative distribution method to exist, and consumers demand it.
> Give it a rest, Craig. TVE is the old scheme, a technical anachronism.
> Content owners are past that already.
You are wrong.
Exclusivity is essential to bundling. Yes there are ways to access exclusive
content the day after the premiere on a MVPD system. Apple has been doing this
since 2005. And it is more expensive than subscribing to the extended basic
bundle, when you add up the cost to access multiple programs in this manner -
think of it as ala carte pricing.
And then there is the minor issue of all of the live content in the bundle that
is not available at any price. That's what exclusive means Bert.
Regards
Craig
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