[opendtv] Re: Huh?

Al is (of course), right.

I'll table responding to Bob's post, except to say:

1.  People watch TV; TV sets do not watch TV.  For him to start off with a 
response to airplane viewing shows he is attracted to canards: 40,000 people 
travel by air in a day, and more and more of those people have access to TV in 
the plane, so it becomes another place where mobi tv is less likely than 
viewership by homeless people who have stolen mobile phones.

2.  It's time for Bob, who has been opining as if he knew something about this 
field, to START to understand the terms. Homes using television and People 
Using Television isn't a metric about how many homes or people have access to 
television.  Such a metric is called a penetration figure.  And, it isn't 96% 
in this country: its in excess of 98%; the 96% figure is how many households in 
the U.S. have indoor bathrooms.

HUT and PUT are figures as to how many homes or people are watching television 
at a particular moment, or across the time of a program or programs, daypart, 
day or week.

And, since education seems to be a need here, cume (cumulative) is a figure as 
to how many households tune into a particular signal source over a period of 
time, usually across a week.

To continue the effort, to be counted as "viewing", one has to be tuned into a 
particular signal source for at least 5 minutes.  I offer this up to highlight 
that watching a three minute (or shorter) clip will not count as viewing under 
the commercial criteria that have existed for more than half a century.  

Another way of looking at the effect is that by changing the criteria to rope 
in two minute viewers would be cheapening the commercial criteria.  Bob and 
some broadcasters might like that, but advertisers won't; they pay more for 
ratings than do the stations and networks.

John Willkie



 
 
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