[opendtv] Re: Bob likes COFDM
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "OpenDTV (E-mail)" <opendtv@xxxxxxxxxxxxx>
- Date: Mon, 28 Mar 2005 10:27:51 -0500
Craig Birkmaier wrote:
> An interesting analogy. But what happens if the
> company that owns the strip mall will only let certain
> food chains compete?
That's what could happen *if* OTA relied on a "spectrum
utility" concept. But as it is with the current local
ownership caps, it shouldn't happen. The OTA spectrum is
not controlled by one company.
> Sorry Bert, but it does not. Even at the local level
> it is VERY hard to get a show on the air, unless you
> want to PAY the station for carriage.
But Craig. It's also hard for a mom and pop operation to
compete against Wendy's. It's hard for small operators
to compete against established companies, which have
learned the ropes over many years and have the advantage
of large scale.
> This is the main reason that there are so many
> infomercials on broadcast stations - why pay for a
> program that will not produce an audience that will
> attract local advertisers, when someone is willing to
> pay you to run their program?
That's a fair business decision. The independent
producer can either try to get his stuff on an existing
DTT multiplex or can set up his own transmitter. The
existing DTT broadcaster can either arrange for some
sort of revenue sharing with this independent producer
or the local broadcaster can take the easy way out and
air some brainless infomercials.
These are standard business decisions. I don't see any
difference between this and running a supermarket, quite
honestly.
Bert
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