[webproducers] Re: html vs text
- From: "Mandli, Ritu" <Ritu.Mandli@xxxxxxx>
- To: "'webproducers@xxxxxxxxxxxxx'" <webproducers@xxxxxxxxxxxxx>
- Date: Thu, 9 Jan 2003 16:55:53 -0500
Part of the push for HTML e-mail in my company comes from advertiser
preferences.
Now whether that preference is supported by results/click-thrus I don't
know, and that's not the business we're in...
-----Original Message-----
From: Scott Spence [mailto:scott@xxxxxxxxxxxxxxx]
Sent: Tuesday, December 31, 2002 2:06 PM
To: webproducers@xxxxxxxxxxxxx
Subject: [webproducers] Re: html vs text
Hahhh.
Morry now you are getting somewhere - what EXACTLY do you mean by
successful?
Do you mean people clicking through on the links in the email?
Do you mean people actually buying a product?
Perhaps people responding to a message?
I'd suggest that to convey the message /successfully/ work on the content
- forget the message format until the message itself is optimised.
Another thing: perhaps those more successful HTML messages are like that
because a large company can afford a large (or small) marketing company to
make the /message/ more attractive (i.e. not the format of the message!)
Food for thought
SCott
On Tue, 31 Dec 2002, m o r r y wrote:
>
> Most of the statistics I've found show that only a very small % of people
> can't/don't accept HTML but even so the plan is to offer it in a way that
> doesn't alienate anyone. Also to deal with bandwidth some host suggest
> hosting the images etc. on a server so when people get the e-mail it
doesn't
> hog up the mail server. Once the e-mail is in your e-mail client and you
> open it then it downloads the stuff. We're not sure what we're doing yet
> but we know the size is only 3k so it shouldn't be too much of a problem.
>
> The big thing for me is to find acutal statistics that indicate how much
> more successful html is over text like is it 10%, 50%, 80%? If it's not
> that much better than maybe we should just go text and have a link to the
> website with more info.
> ----- Original Message -----
> From: "Scott Spence" <scott@xxxxxxxxxx>
> To: <webproducers@xxxxxxxxxxxxx>
> Sent: Tuesday, December 31, 2002 12:27 PM
> Subject: [webproducers] Re: html vs text
>
>
> >
> > A service that can do this is black magic - No software can determine if
a
> > person is going to use an email application that can read HTML (or even
> > determine the preference of the individual)!
> >
> > Ask - your customers will appreciate the interaction!
> >
> > Scott
> >
> > On Tue, 31 Dec 2002, Christie Mason wrote:
> >
> > >
> > > If you're using a service that can do that, great. But, what if
you're
> not
> > > using a service?
> > >
> > > Christie Mason
> > >
> > > ----- Original Message -----
> > > From: "Barney Lehrer" <webmaster@xxxxxxxx>
> > > To: "Christie Mason" <webproducers@xxxxxxxxxxxxx>
> > > Sent: Tuesday, December 31, 2002 11:08 AM
> > > Subject: [webproducers] Re: html vs text
> > >
> > >
> > >
> > > Most of the newsletter services deliver newsletters in a format that
> > > recognizes whether the recipient's client software reads HTML. If
> > > not, a text version is delivered.
> > >
> > >
> > >
> > > Tuesday, December 31, 2002, 11:25:28 AM, you wrote:
> > >
> > >
> > > > I know there are some companies and educational organizations that
do
> not
> > > > accept HTML emails because of the increased risks of viruses and to
> reduce
> > > > the amount of storage/bandwidth needed.
> > >
> > > > HTML emails appear to be more successful in increasing click through
> > > because
> > > > of their graphic nature (picture's worth a thousand words).
> > >
> > > > My recommendation would be to offer the people who sign up a choice
> > > (choice
> > > > is a good thing) about the newsletter format.
> > >
> > > > Christie Mason
> > >
> > > > ----- Original Message -----
> > > > From: "m o r r y" <morry@xxxxxxxxxxxxxxxx>
> > > > To: <webproducers@xxxxxxxxxxxxx>
> > > > Sent: Monday, December 30, 2002 9:39 PM
> > > > Subject: [webproducers] html vs text
> > >
> > >
> > >
> > > > Got a question, I keep reading that HTML newsletters and e-amils are
> more
> > > > successful than text e-mails but I can't find any hard data or
sources
> for
> > > > this info.
> > >
> > > > Don't worry it's not a spam thing it's for a friend who has a
> financial
> > > > company and insurance business and his customers signup for periodic
> > > product
> > > > updates and news from him.
> > >
> > > > Has anyone seen any info on this?
> > >
> > > > Thanks,
> > >
> > > > Morry
> > >
> > > >
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--------
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