[webproducers] Re: I found some stats on text vs html
- From: Marc Siry <lists@xxxxxxxx>
- To: "webproducers@xxxxxxxxxxxxx" <webproducers@xxxxxxxxxxxxx>
- Date: Thu, 02 Jan 2003 13:43:02 -0500
m o r r y wrote:
> For those that care about this I found this info today. I found it
> intersting becuase nearly everything I've read so far has said the opposite
> yet no hard numbers or studies were referenced in the other articles.
Thanks for the numbers- they are interesting. I'm surprised, personally, by
text's higher conversion- not through any evidence of my own, but rather
judging from the amount of HTML spam I get.
I figure if text was so effective, it would be a larger proportion of the
mail I'm receiving- yet I get mostly HTML trash.
Then again, I opt-in to almost nothing. Morry, did the study say whether the
mailings were opt-in or unsolicited?
----
marc siry
freelance interactive creative director
new york city, usa
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