I just got back from the gym, and I'm really irritated. While in the ladies locker room (ours has a television), I saw a commercial for Windex (by SE Johnson Wax). Toward the end of the commercial, it shows CGI (computer generated-image) birds sitting around outside talking about "Hey, it's so shiny I can see myself!" to which a bird, obviously portrayed as injured and shaken up because of a head-on collision with bright shiny windows, replies, "Yeah, I know." Now, I understand manufacturer's desires to promote their product, but I take issue with this particular commercial. Advertisement at the expense of wildlife isn't the way to get a consumer's attention - notably mine. All of us here know how birds slam into "bright, shiny" windows and mirrors and are permanently injured or die in the thousands all across the nation and the world each year. Many companies have worked hard to develop and offer products to deter avian collsions, and organizations like this one has and is working hard to educate the public about this concern. And then a company like SEJW makes light of wildlife injuries at part of their advertising. It isn't funny and I'm not overreacting. Please don't privately or publicly email me and tell me it's in "innocent thing" by the manufacturer because it's educated and informated citizens like the folks here who have made companies aware of these sorts of issues and brought about positive change. Yes, I know very well that SEJW didn't maliciously think up that ad, but think about the consequences of people's perception about wildlife in general, and how more dismissive the public might be to our efforts to make people more aware. I'd like 1) to hear from other and get their thoughts and 2) potentially have our conservation chair look into making a complaint on behalf of the chapter to the company and ask them kindly to either pull or revise that commerical. I'd like to hear from you. Thanks. Irene in Southside You are subscribed to VA-Richmond-General. To unsubscribe, send email to va-richmond-general-request@xxxxxxxxxxxxx with 'unsubscribe' in the Subject field. To adjust other settings (vacation, digest, etc.) please visit, //www.freelists.org/list/va-richmond-general.