[tn-bird] Re: national cbc situation
- From: K Dean EDWARDS <kde@xxxxxxxxxxxxxxxxxx>
- To: Tennessee Birds <tn-bird@xxxxxxxxxxxxx>
- Date: Fri, 26 Jul 2002 15:59:08 -0400 (EDT)
Given the number of people who actually order the results
publication compared to the number who participate in CBCs,
it is clear that most folks are unaffected by Audubon's
decision or are, in fact, benefitted by it (Now they have
something, albeit it very little, to show for their $5).
I'm forwarding a portion of a post from the CarolinaBirds
listserv which includes some information given by the
director of the CBC, Geoff LeBaron. Based on these numbers,
it would seem to me that Audubon might have actually INCREASED
their costs by converting to the smaller format.
Granted, the majority of the cost in producing a publication
are associated with the setup. You pay greatly for the
initial setup; the number of copies has less effect on the
price. Still, the total number of pages printed almost
doubled. And, Audubon produced and, perhaps more importantly,
MAILED over NINE times as many copies in 2002 as they did in
2001. Surely postage costs increased considerably.
Furthermore, they lost the roughly $10,000 paid last year by
the 1000 folks who ordered the full results.
So, how did they save money with the smaller versions?
Dean Edwards
Compiler, Knoxville, TN CBC
---------- Forwarded message ----------
>Date: Wed, 24 Jul 2002 16:08:40 -0700 (PDT)
>From: Alan Johnston <alanj46@xxxxxxxxx>
>To: Carolinabirds <Carolinabirds@xxxxxxxx>
>Subject: American Birds CBC publication: some statistics
...
>So it seemed to me that a critical piece of
>information to inform this debate is how widely the
>revised, summary format is being distributed compared
>to the previous format. So, from the web-site, I sent
>an email to the National Audubon Society requesting
>the relevant statistics on copies printed and copies
>distributed. I was pleasantly surprised to receive a
>return phone call from the CBC Director and
>Editor-in-Chief Geoffrey LeBaron. Here are the
>statistics he shared with me:
>
>For the 101st CBC report (2000-2001): 3,000 copies
>printed, of which 2,000 were distributed to libraries,
>etc., and 1,000 were distributed to the 1,000 avid
>CBC'ers who had paid their $13 for the big report.
>
>For the 102nd CBC report (2001-2002): 28,000 copies
>printed, with a copy distributed to each person who
>paid the $5 to participate in the CBC. An active
>attempt was made to limit sending duplicate copies to
>those who participated in more than one count. This
>worked for me - I participated in two counts and only
>received one report - but in practice is a problem yet
>to be fully solved.
>
>I did my own calculations regarding the total pages
>printed. For the 101st report, 3,000 copies times 666
>pages comes to 1,998,000 total pages printed. For the
>102nd report, 28,000 copies times 112 pages comes to
>3,136,000 pages. This represents a fifty percent
>increase in the number of pages from last year.
...
>Alan Johnston
>Chapel Hill, NC
>alanj46@xxxxxxxxx
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