[tcb] Re: Scandal alert!

  • From: Sammie Smith <slsmith@xxxxxxxxx>
  • To: tcb@xxxxxxxxxxxxx
  • Date: Tue, 20 Dec 2005 09:53:13 -0600

Aw Denis, you take all the fun out of it. For us dummies not in the business we like to believe what we see is what really happened.

At 08:19 PM 12/18/2005, you wrote:

I think that the Target TV spot with a red VW bus is actually TWO BUSSES!!!!
Im the exterior shots there is lots of snow on the roof of the bus and in the interior shots of the bus we see skylights and a ragtop of a (at least) 21 window, but in the exteriors the snow is not low enough to cover where the skylights would be and there is NO CHROME! Aren't all 21 and 23 window busses Deluxes? And there are ony 11 windows showing on the exterior bus. Did 11 window busses ever have skylights?


I can't believe it! Advertising being deceptive!

Honestly, I used to film commercials for a living. To get the shots of the guy putting the big presents in the interior POV they might have used a crappy bus and sliced off the rear to facilitate the camera and all the lighting. It would have meant nothing on a national spot to have a partial interior installed. They might have shot it all through the cargo hatch, but most client art directors want all the lighting tricks they can get and it would have been a tight fit. I know for certain that those scenes were shot on a stage. The exterior, pulling up in front of the house is a location shot. And the bus comes to a rolling stop with both his feet out the door. Neat trick. Ever tried stopping your bus with both of your feet already out the door? Somebody is inside, laying on the floor, pulling the emergency brake or there is a chock for the tire on the opposite side. The engine is not running. I can promise you that nobody in the advertising or film production business will let and actor actually operate ANY machinery if there is any way to avoid it.

Commercial film production 101.



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