[rollei_list] Re: Friday for-sale
- From: Peter Mattei <petermattei@xxxxxxxxx>
- To: rollei_list@xxxxxxxxxxxxx
- Date: Fri, 19 Oct 2012 22:08:27 -0700
My long tail context is within the mass customization models that can be
structured to limit in-process inventories, minimize cash-flow strain and
mitigate against marketplace whims. It is often distinguished by relying
on a true platform technology. Such a term is often as misunderstood as
Peter Drucker's original description of a disruptive technology.
On Fri, Oct 19, 2012 at 6:01 PM, Frank Deutschmann <
frank.deutschmann@xxxxxxxxx> wrote:
> **
> I disagree: "long tail" is just new web speak for the supermarket business
> model.
>
> That is, a long tail business model recognizes that as the incremental
> cost of offering for sale another good goes to very small values, then a
> seller can increase their revenues and profit by offering a very broad
> array of products, including products that have very low sales volumes.
>
> Of course, your local supermarket figured this out a little before
> anderson's book on the long tail came out: like maybe 30 years before, but
> that was before al gore invented the internet so it doesn't count.
>
>
> More relevant to the discussion at hand: making pdf's out of the print
> issues turns the contents into a virtual good with near zero cost of
> reproduction. If not a copyright violation, this sounds like a great idea -
> but that's a darned big if....
> -frank (mobile: +1 203 962 3834)
> ------------------------------
> *From: * Peter Mattei <petermattei@xxxxxxxxx>
> *Sender: * rollei_list-bounce@xxxxxxxxxxxxx
> *Date: *Fri, 19 Oct 2012 16:43:02 -0700
> *To: *<rollei_list@xxxxxxxxxxxxx>
> *ReplyTo: * rollei_list@xxxxxxxxxxxxx
> *Subject: *[rollei_list] Re: Friday for-sale
>
> Jerry, long-tail is taking anything - a technology, individual object,
> method of making, etc.and reproducing it or causing it to be reproduced in
> such a way that more than one income event is manifested. This is a
> corollary to Anderson's distribution model wherein many short-run products
> are made available to a market rather than high volumes with riskier sales
> potential.
>
> For example, I have old manuals for various camera oddities...ephemera.
> I could sell the individual items, thus realizing a one-time cash event.
> Or, I could reproduce the originals in various quantities and combinations
> and offer high quality reproductions as long as no infringement of standing
> art is made. This, then would allow many others to enjoy access to the
> material while perhaps saving money over the cost of purchasing the
> original.
>
>
>
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