[opendtv] Re: TVDVD
- From: "John Willkie" <JohnWillkie@xxxxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Fri, 8 Jul 2005 10:50:30 -0700
or, the digital walls were mere fanciful extensions of legacy thinking.
John Willkie
----- Original Message -----
From: "Craig Birkmaier" <craig@xxxxxxxxx>
To: "OpenDTV Mail List" <opendtv@xxxxxxxxxxxxx>
Sent: Tuesday, July 05, 2005 4:37 AM
Subject: [opendtv] TVDVD
> I usually do not send along promotional blurbs for market research
> reports, but the intro for this report contains some interesting
> facts about a "new market" that has seemingly come out of nowhere...
>
> TVDVD
>
> That DVD has become an important channel of distribution for the
> content produced by Hollywood is difficult to dispute. The notion
> that DVD - and perhaps direct to the customer distribution via the
> Internet in the future - has emerged so quickly as a major market
> force, suggests that consumers are trying to tell the content moguls
> something.
>
> Could it be: "If we are going to be forced to pay anyway, then we
> would rather not have to put up with all the commercials?"
>
> But the most interesting aspect of the TVDVD phenomenon is that it is
> providing an outlet for small producers who create content for
> specialty market niches, and for content of local and regional
> interest.
>
> Perhaps some of the walls around those gardens are beginning to crumble...
>
> Regards
> Craig
>
> -------
>
> Already established in the UK and France, the impact of TVDVD has
> taken the entire US video industry by surprise and is now a massive
> money spinner for the Hollywood studios as well as independent
> production companies alike. In the US the market has grown from next
> to nothing in 2000 to an almost $3bn / year business in 2004.
>
> The report includes detailed historical and forecast data on consumer
> spending on and market share of TVDVD for the US, Western Europe
> (total) as well as the UK, France and Germany. Also covered in the
> report is TVDVD pricing analysis and studio share for the same
> markets.
>
> Some of the report highlights include:
>
> - In the UK, TVDVD accounted for almost 30% of all DVD purchases in 2004
> Growth rates for TVDVD are forecast to outpace those for the overall
> DVD market between now and 2009
> - The TVDVD boom is opening up the DVD marketplace to new demographic
groups
> - Prices for TVDVD are holding up more strongly than those for feature
films
> - The British and French markets are dominated by local content - not
Hollywood
> - There is little correlation between TV ratings and the success of a
> release on DVD.
>
> For a complete index of this report click on
> http://www.researchandmarkets.com/reports/c20189
>
>
>
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