[opendtv] TVDVD
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 5 Jul 2005 07:37:27 -0400
I usually do not send along promotional blurbs for market research
reports, but the intro for this report contains some interesting
facts about a "new market" that has seemingly come out of nowhere...
TVDVD
That DVD has become an important channel of distribution for the
content produced by Hollywood is difficult to dispute. The notion
that DVD - and perhaps direct to the customer distribution via the
Internet in the future - has emerged so quickly as a major market
force, suggests that consumers are trying to tell the content moguls
something.
Could it be: "If we are going to be forced to pay anyway, then we
would rather not have to put up with all the commercials?"
But the most interesting aspect of the TVDVD phenomenon is that it is
providing an outlet for small producers who create content for
specialty market niches, and for content of local and regional
interest.
Perhaps some of the walls around those gardens are beginning to crumble...
Regards
Craig
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Already established in the UK and France, the impact of TVDVD has
taken the entire US video industry by surprise and is now a massive
money spinner for the Hollywood studios as well as independent
production companies alike. In the US the market has grown from next
to nothing in 2000 to an almost $3bn / year business in 2004.
The report includes detailed historical and forecast data on consumer
spending on and market share of TVDVD for the US, Western Europe
(total) as well as the UK, France and Germany. Also covered in the
report is TVDVD pricing analysis and studio share for the same
markets.
Some of the report highlights include:
- In the UK, TVDVD accounted for almost 30% of all DVD purchases in 2004
Growth rates for TVDVD are forecast to outpace those for the overall
DVD market between now and 2009
- The TVDVD boom is opening up the DVD marketplace to new demographic groups
- Prices for TVDVD are holding up more strongly than those for feature films
- The British and French markets are dominated by local content - not Hollywood
- There is little correlation between TV ratings and the success of a
release on DVD.
For a complete index of this report click on
http://www.researchandmarkets.com/reports/c20189
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