[opendtv] TV is increasingly for old people

  • From: Monty Solomon <monty@xxxxxxxxxx>
  • To: undisclosed-recipient:;
  • Date: Tue, 9 Sep 2014 00:02:58 -0400

TV is increasingly for old people

By Cecilia Kang
September 5, 2014

TV is increasingly for the old, and the Internet is for the young, 
according to new research by media analyst Michael Nathanson of 
Moffett Nathanson Research.

The median age of a broadcast or cable television viewer during the 
2013-2014 TV season was 44.4 years old, a 6 percent increase in age 
from four years earlier. Audiences for the major broadcast network 
shows are much older and aging even faster, with a median age of 53.9 
years old, up 7 percent from four years ago.

These television viewers are aging faster than the U.S. population, 
Nathanson points out. The median age in the U.S. was 37.2, according 
to the U.S. Census, a figure that increased 1.9 percent over a 
decade. So to put that in context of television viewing, he said TV 
audiences aged 5 percent faster than the average American.

The research shows a sharpening age divide in the entertainment 
industry that has traditional media scrambling and newcomers such as 
Vice and Netflix establishing their own online empires.



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