[opendtv] Re: TV Technology: Bypassing the Broadcasters: TV in the Social Age
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Wed, 15 Mar 2017 01:06:43 +0000
Craig Birkmaier wrote:
The "actual broadcasters" are largely an artifact - the vast majority
of their remaining audience no longer watches the broadcasts, choosing
instead to pay for a MVPD subscription or to stream this content on
demand.
First, about 20% are now using the OTA signal, Craig. Second, even over MVPDs,
the broadcasters are in the loop, even if technically they would not need to
be. It's the pretend game I keep talking about.
So, the fact is, the content comes from the congloms primarily, and yet the
author conflates the congloms with the broadcasters. I've noticed this mistake
time and time again.
Not sure how Bert came up with the "cloud based" conclusion. Basically
the author is telling us that there will continue to be a high value
content creation market
As ALWAYS, Craig, it helps if you read and comprehend the article.
http://www.tvtechnology.com/opinions/0004/bypassing-the-broadcasters-tv-in-the-social-age/280551
The last segment:
"STAYING RELEVANT
"For broadcast technology vendors, the market for specialist hardware is only
going one way-down. Whilst not yet a 'meteorite' moment, it will be essential
for traditional broadcast technology vendors to embrace cloud technologies if
they want to stay relevant."
I'm not saying that broadcasters cannot remain relevant. I am saying that this
article did not explain how. It's a no-brainer that the congloms will remain
relevant, because unlike the broadcasters, the congloms are still creating the
content people want. That content is made available through many different
means, and broadcasters may or may not be in the distribution path.
Bert
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