[opendtv] San Diego HDTV penetration

  • From: "John Willkie" <johnwillkie@xxxxxxxxxx>
  • To: <opendtv@xxxxxxxxxxxxx>
  • Date: Thu, 26 Aug 2004 08:04:23 -0700

I've previously commented about San Diego's HDTV penetration rate:  24,000
cable customers PAYING FOR HDTV, plus an estimated 12,000 homes with HDTV
but not paying for cable.

Yesterday, in a lunch with a high-ranking executive for one of the U.S.
broadcast networks, that figure was put in perspective.  The San Diego TV
market has the highest HDTV penetration rate in the U.S.: over 5 per cent.
Apparently, no other market even comes close.

This might allow people on this list to factor in that item when I talk
about HDTV penetration hereabouts.

I'm not so sure that it helps adoption of dynamic PSIP and metadata to this
point, but it will.  San Diego, absent some drastic improvement in other
markets, will be the first TV market where local broadcasters make money
from (H)DTV.

John Willkie

P.S.  While it would be indiscreet and against my economic interest to
identify the network or executive, I can say that he had been in contact
with one of the more prominent OpenDTV list members earlier in the day.

You can UNSUBSCRIBE from the OpenDTV list in two ways:

- Using the UNSUBSCRIBE command in your user configuration settings at 

- By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word 
unsubscribe in the subject line.

Other related posts: