[opendtv] Re: Radical Proposal for Change

  • From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
  • To: "OpenDTV (E-mail)" <opendtv@xxxxxxxxxxxxx>
  • Date: Mon, 24 Jan 2005 11:10:57 -0500

Craig Birkmaier wrote:

> > Problem with this is that the local broadcasters
> > have no true clout, i.e. clout that isn't just a
> > de jure, other than the content they happen to
> > carry and people happen to want.
> No clout?
> What would happen if they refused to carry the
> content from the big networks?

Are you joking?

What happens to cable companies when they tried that?

What happens to a local broadcaster when he stops
carrying the content of a major network is so obvious.
His revenues go down the toilet. And the network finds
another willing distributor.

It's all about content. People don't much care what
medium they use to receive the content.

The clout the local broadcasters have is the content
and the national cap restrictions.

By the way, this could change -- if local broadcasters
started developing a lot of their own content to
compete with the major networks. If this content was
good enough, guess what, other broadcasters would want
it too. And you get another major network.

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