[opendtv] Re: Pay-TV industry not united on TV Everywhere
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Wed, 18 Jul 2012 18:43:26 -0500
Mark Aitken wrote:
> OTA (local) broadcasters want a piece of the action because
> - surprise - they are the ones paying for the majority of it!
> Maybe it is a surprise, but in the case of FOX (as an example)
> typically only 2 hours a day of programming are provided by the
> network. That means that 22 hours of content is paid for by the
> local broadcaster. So, it seems only right and just that they
> participate in the economics of the the most viewed,valued by
> the consumer, content.
Okay, now let's apply that to the Internet distribution model, to see how the
picture changes. Or even to an LTE RF utility. Use your Channel 45 as the
example.
Just like the vast majority of MVPD TV channels, Internet distribution of TV
content in a given market does not need to be restricted to any local sources.
So, all of the Fox network content can now come from Fox. Any ThisTV content
can now come from ThisTV. Any CoolTV content can come from CoolTV. These don't
need to be extracted from a local transmitter tower, for Internet or even for
MVPD distribution (except for legal restrictions).
The content owner, ThisTV, CoolTV, and Fox, would still have to deal with
distribution pipes, but these are now ISPs and CDNs for Internet distribution,
or those LTE utilities for OTA, not tall sticks. And the RF utilities would
probably be just one or two per market.
So WBFF, on the Internet OR on an LTE-based RF utility, would no longer need to
be associated with Fox and ThisTV programming. WBFF would be associated with
Baltimore news and weather shows as now, and any other shows bought by WBFF
that might not already be *on* the Internet. No sense paying to duplicate a lot
of Internet content, right?
The risk, I think, of broadcasters going to a 4G LTE utility is that this would
remove the last vestige of that distribution function broadcasters used to
play. Now they are just another content owner. The distribution pipes become
much more aggregated, like MVPDs and more so.
Bert
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