[opendtv] Re: Pay-TV industry not united on TV Everywhere
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 17 Jul 2012 17:34:53 -0500
Craig Birkmaier posted:
http://www.latimes.com/entertainment/envelope/cotown/la-fi-ct-tv-everywhere-20120717,0,4154087.story
This is a re-creation of the same sort of mess the broadcasters created when
their shows got onto MVPDs. It's the same sort of mess that "retrans consent"
has become. In both cases, a technically unnecessary middleman is demanding a
piece of the action.
In principle, all you ever need is the content owner and the distribution pipe.
End of story. In the MVPD case, *some* but not all channels have the added OTA
broadcaster wanting some of the action. And in Internet distributed TV, you
have the MVPD wanting some of the action, even if the MVPD is not providing the
broadband link at all.
For Internet TV, all you need is content owners to provide a web site for their
stuff. And they probably want to elicit help from content distribution network
companies.
If the content comes with ads, great. They get ad revenues and they don't need
to build the distribution network (that's the ISP's role).
If they don't have ads, they collect their revenues via some sort of user
authentication scheme at their servers.
Now, if MVPDs want to become the new ISPs and CDNs, well, then the MVPDs will
get the money just like ISPs and CDNs do now. Don't need to forcefit the old
model into the new technical reality.
Bert
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