[opendtv] Re: News: NEW BLOOD ; THE NETWORKS' FALL SHOWS FACE AN UPHILL BATTLE WITH MIGHTY CABLE
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "OpenDTV (E-mail)" <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 14 Sep 2004 12:02:10 -0400
> Collectively, summer ratings on the six networks were 7
> percent lower than they were in 2003. And before NBC's
> hefty Summer Olympics viewership raised the figures, the
> networks were off 38 percent from the regular-season
> (September to May) audience, according to A.C. Nielsen
> research.
I wouldn't make a bigger deal out of this than it deserves.
Far as I could tell, the networks decided to air only
reruns this summer. No wonder their ratings dropped. To
fix this problem, it takes no deep introspection. Just
offer the viewer something to watch! Rather than treading
water for four months! It's not hard for viewers to notice
lack of initiative.
On the other hand ...
If NBC's new show LAX is representative of this next
season, ouch!
Bert
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