Craig Birkmaier wrote: > I guess it all depends on what kind of profit margin is > acceptable... Not really. It all depends on what profit margin the company can get away with. Shell has competition. If they charge too much, people have an easy time just driving to the next gas station. Where is the competition for ESPN? The dynamic is, Disney should ask for higher and higher compensation, until a competitor steps in and says they can do it for less. Bert ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.