[opendtv] Re: NBC turning flagship O&O into 24/7 news channel

  • From: "Dale Kelly" <dalekelly@xxxxxxxxxxx>
  • To: <opendtv@xxxxxxxxxxxxx>
  • Date: Tue, 13 May 2008 09:20:43 -0700

Craig wrote:
> But the story also suggests that the entire broadcast operation
> could go away, as the real play here is to get more content onto
> cable.
>
> I would not be surprised if within 5 years NBC pulled the plug on
> broadcast operations and goes direct with cable and DBS across the
> country, possibly opening up more regional content centers to feed a
> national 24/7 news operation.

IMHO your analysis is on the "money".
Lets not forget that NBC and it's associated companies are major players in
the pay TV world. Such a repositioning was predictable and was indeed
predicted (by myself) many times over the past years and is clearly the tip
of a melting ice berg.

> -----Original Message-----
> From: opendtv-bounce@xxxxxxxxxxxxx
> [mailto:opendtv-bounce@xxxxxxxxxxxxx]On Behalf Of Craig Birkmaier
> Sent: Tuesday, May 13, 2008 7:44 AM
> To: opendtv@xxxxxxxxxxxxx
> Subject: [opendtv] Re: NBC turning flagship O&O into 24/7 news channel
>
>
> At 10:26 PM -0400 5/12/08, Jim Albro wrote:
> >Where does it say that the entertainment programing will be affected?
> >According to Broadcasting & Cable the 24/7 news channel will be a
> >DTV subchannel and available on cable digital tiers, just like
> >WeatherPLUS.  I imagine it will replace the current WNBC-DT channel
> >4.3, which currently carries endless reruns of "wine country"
> >travelogues from KNTV.
>
> You're right Jim. It does not say that the entertainment programming
> will be affected and it is logical that they would carry the News
> Channel as a sub-channel on the digital broadcasts. But the story
> also suggests that the entire broadcast operation could go away, as
> the real play here is to get more content onto cable.
>
> I would not be surprised if within 5 years NBC pulled the plug on
> broadcast operations and goes direct with cable and DBS across the
> country, possibly opening up more regional content centers to feed a
> national 24/7 news operation.
>
> The article notes the declining profitability of local stations. Much
> of this has to do with the local news audience, but it is also
> rippling into all of the programming outside of prime time - and
> prime time ratings are down substantially as well.
>
> If NBC were to move to cable distribution, they would pick up all of
> the non-prime time inventory that is now filled with syndicated
> programming. They could easily fill up that time with shows that
> would develop talent for higher profile shows...
>
> We could even see the networks get back into the game show business.
>
> Funny how the old saw - "what goes around comes around" seems to apply.
>
> Looks like broadcasting is returning to the heady days of the '50s,
> only this time on the way down instead of the way up.
>
> Regards
> Craig
>
>
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