[opendtv] Re: NBC turning flagship O&O into 24/7 news channel
- From: "John Willkie" <johnwillkie@xxxxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Wed, 14 May 2008 18:03:09 -0700
I'd call it mere bargaining. They have a multicast strategy, just don't
want to spend the money to actually do multicasting, so this is their
work-around. It might work okay, it might not. But, they're trying
something in a tough year for broadcasters.
John Willkie
-----Mensaje original-----
De: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] En
nombre de Craig Birkmaier
Enviado el: Tuesday, May 13, 2008 3:36 PM
Para: opendtv@xxxxxxxxxxxxx
Asunto: [opendtv] Re: NBC turning flagship O&O into 24/7 news channel
At 1:13 PM -0400 5/13/08, Manfredi, Albert E wrote:
>
>I don't disagree with your interpretation of the article (that NBC will
>pull entertainment programming off the OTA stations), but what does the
>above mean? Why can't NBC "develop talent for higher profile shows" in
>non-prime-time, aired also OTA?
They do, but they do not currently have access to time slots with
many eyeballs.
There is no network programming between 2 pm and 8pm except for the
evening news. They cannot program in the late afternoon and prime
access time slots because of FCC regulations.
>
>It makes no sense to me, at all, that if you take content away from the
>OTA stations, slap a monthly fee on it, and make it available only over
>walled gardens, suddenly that content will become more attractive. If
>it's not interesting OTA, it will continue to be uninteresting. If it
>causes OTA stations to become unprofitable, it will do likewise to the
>cable systems.
They can get enough eyeballs nationally to attract national and
regional advertisers. Local stations are struggling in part because
local advertisers are moving their money into more efficient
vehicles, including cable. And they will get back the very lucrative
avails that stations now get during prime time and during major
sporting events.
>And I still can't fathom that bit about the extended capacity of digital
>broadcasting being the cause for this change.
Probably a bridge strategy. They can begin programming the 24/7 news
channel on a sub-channel, then pull the plug on broadcast when they
fell comfortable that the timing is right.
And don;t forget that they will not be subject to broadcast content
restrictions if they drop the broadcast outlets. This will let them
compete with HBO and others who attract eyeballs with stuff the
broadcasters cannot show or say.
Regards
Craig
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