[opendtv] Re: NBC Universal Wraps $6 Billion Upfront | Special Report: TV Upfront - Advertising Age
- From: Albert Manfredi <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Sat, 25 Jul 2015 19:52:12 -0400
Craig wrote:
The fact that in these first 3 days, ads cost the same amount as in the
original linear stream, disproves your initial comment.
Where did you come up with that factoid?
This is what you wrote, Craig:
Typically the ads that run on the linear channel
remain through the C3 window. Nielsen attempts to measure the DVR audience to
the extent possible for same day and C3. I don't know why you waste time on
these obvious points. The networks now understand the importance of
accumulating an audience from both the live linear stream and various on
demand
techniques.
Seems obvious to me that linear streams were a technical mandate for many
years. No other way to provide this high bandwidth content to the masses. Like
I said before, when technology makes more convenient options available, people
take notice and adopt the new options.
And yes, behaviors change. People go to movies now, more than they go to plays.
Plays used to be the only game in town. People watch movies at home now, more
than they do at the theater. The movie theater was once the only game in town
for seeing movies.
People's behavior follows the technology. Craig, you seem to feel the need to
wish linear streams into perpetuity, much as you seem obliged to wish walled-in
MVPD nets into perpetuity?
Bert
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