[opendtv] Re: NBC Universal Wraps $6 Billion Upfront | Special Report: TV Upfront - Advertising Age
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Fri, 17 Jul 2015 23:05:56 +0000
Craig Birkmaier wrote:
Bert wants us to believe that linear TV is dying, as the Internet
paradigm shift is rapidly eliminating the need for linear streaming
networks. Don't tell NBC Universal they are dead. They just ended
the up front market with nearly $6 billion in ad commitments, a 2%
year over year increase.
Craig has a difficult time mastering the use of the Internet or his PVR, and
understanding the difference between content and the delivery medium. Don't
tell Craig that a whole lot of consumption of NBC material is not done by
appointment. And also, don't tell Craig that the growth is provided by ad
revenues.
Bert
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