http://www.foxnews.com/tech/2017/03/27/most-pay-tv-subscribers-keep-it-for-one-reason.html
Most pay-TV subscribers keep it for one reason
Published March 27, 2017
The day of the couch potato is gone in one sense: We're not necessarily on
couches when we binge on video content. But it's alive and well in another:
We're watching a heck of a lot of content, usually while multitasking.
These are among the findings in a new survey by Deloitte that asked 2,100
Americans ages 14 and older about their media consumption habits. Some
takeaways:
70 percent of Americans binge-watch content, defined as watching three or more
episodes at one sitting, and about one-third do so weekly; millennials and
those younger binge the most (more than 80 percent overall and about 35 percent
weekly).
When they binge, people ages 14 to 33 typically watch five hours straight,
reports Quartz.
74 percent of people subscribed to pay-TV services such as cable or satellite,
and Deadline finds it interesting that two-thirds of them say they do so
because it's bundled with internet service.
What's more, watching TV on its own doesn't seem to provide enough
entertainment for millennials and Gen Zers, 99 percent of whom say they do so
while juggling an average of four other activities such as texting, shopping
online, checking email, and checking social media.
Another nugget: Nearly half of all US consumers subscribe to streaming
services, reports Broadband TV News, the highest level in the survey's 11-year
history. (Binge-watching five hours a day may increase the risk of blood clots.)
