http://www.tvtechnology.com/news/0002/one-media-30-saankhya-labs-to-do-atsc-30-chipset-development/280675
ONE Media 3.0, Saankhya Labs to do ATSC 3.0 Chipset Development
Chipset development targets consumer devices
March 28, 2017
Posted by Deborah D. McAdams
HUNT VALLEY, MD. and BANGALORE, INDIA-Sinclair subsidiary ONE Media struck an
agreement to develop ATSC 3.0 chipsets with Bangalore-based Saankya Labs, a
developer of cognitive software-defined radio chips.
Under the agreement, Saankhya Labs will begin the development of a global
standards supporting ATSC 3.0 chipset that will enable consumer devices to
decode the emerging television transmission standard, including TVs,
cellphones, tablets, dongles, gateways and automotive units.
According to ONE (which now self-identifies as ONE Media "3.0") : The intent is
to accelerate and stimulate the activities associated with the incubation of
the ATSC 3.0 chipset development as a pre-cursor to a full-fledged development
program. During the project incubation stage, key team members of Saankhya Labs
will engage in chip architecture definition and algorithm identification in
collaboration with Sinclair and ONE Media 3.0 technical leads.
The complete ATSC 3.0 standard is on track for final approval by the
standard-setting body in the coming months and governmental approval for use in
the U.S. is expected by year-end. This new standard supports mobile reception,
convergence with broadband Internet platforms, addressability, conditional
access, increased capacity and advanced audio and video features such as
immersive sound, 4K and high dynamic range. Early development of the chipsets
anticipating final approval is expected accelerate adoption of the new
capabilities enabled by the standard as broadcasters begin deployment.
"We are pleased to begin working with Saankhya Labs to fast-track development
of a global ATSC 3.0 device ecosystem that is focused on mobility, and provides
support for all global broadcast transmission standards," said Mark Aitken,
Sinclair's vice president for Advanced Technology. "ONE Media 3.0 and Sinclair,
as digital innovators and the largest U.S. broadcaster, are committed to
'mobile-first' services, advanced data delivery as well as emergency and
educational connectivity. Saankhya Labs' software-defined technology will allow
us to exploit the underlying flexibility of the next-generation standard in
evolving beyond '3.0' in support of the unique needs of large markets like the
United States and India."
And from Parag Naik, CEO of Saankhya Labs: "We are excited to partner with One
Media 3.0 and Sinclair to develop an ATSC 3.0 chipset that is set to
revolutionize the mobility broadcast and data delivery services industry. Based
on 'Pruthvi,' Saankhya's award-winning Software Defined Radio platform, the
next-generation ATSC 3.0 chipset will enable true convergence of networks and
devices. The new age chipset bears testimony to Sinclair and Saankhya's
commitment to innovate and Make in India."
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