[opendtv] Re: More Than 50% Of All Video Views On Mobile Devices? The Time Is Now, Ooyala Says 06/25/2015
- From: Craig Birkmaier <craig@xxxxxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Sun, 28 Jun 2015 08:08:29 -0400
Regards
Craig
On Jun 27, 2015, at 8:25 PM, Albert Manfredi <albert.e.manfredi@xxxxxxxxxx>
wrote:
Care to tell us again how PCs are not heavily represented in online video and
TV viewing, Craig?
I never said they were not. I said they were not used extensively as a front
end to a big screen TV, and that manufacturers were not promoting this
application anymore, other than Microsoft's X-Box, which is a PC configured as
a game and entertainment system.
But this article certainly suggests that PCs are fading fast as mobile screens
take over.
The article does not address a most important issue, though, which is how
much of any of this video is viewed "by appointment." I think a tiny
minority. Obviously, the short YouTube-type videos are not viewed by
appointment, but my bet is, the full length TV material is also not. Which is
why ATSC 3.0 is addressing this on demand aspect so emphatically.
Your guess would probably be correct, as the availability of linear streams has
been somewhat limited. Watch ESPN probably generates the largest number of
views of live streams, with Netflix responsible for a large portion of the VOD
streams.
What I found more interesting is the trend toward watching longer videos on
mobile screens, especially tablets, which are becoming preferred personal
screens used both in the home and when mobile.
The report also suggests that the content owners and MVPDs are moving in the
right direction with TV Everywhere. These authenticated portals allow
subscribers to consume TV content when and where they choose, and to access
live events when they are mobile.
Why you seem to believe that ATSC is addressing on demand emphatically is a bit
puzzling. It is not even mentioned specifically as one of the 13 use cases,
although several of these use cases could involve VOD:
1. Flexible use of spectrum - i.e. The ability to deploy a dense mesh of cells
to enable the high level of spectral re-use to support VOD;
5. Hybrid Services - use of another broadband 2-way network to deliver
on-demand bits.
11. Personalization/interactivity - could be VOD, or additional data that
enhances the video program.
It is also worth noting that the ATSC is "embracing" a CE industry initiative
that has already largely failed:
7. 3D Content (video).
Building out the infrastructure to allow the use of the remaining broadcast
spectrum for on demand unicasts is the most expensive use case - not exactly
what you would expect a dying industry to embrace, especially given the fact
that competitors are already building out the infrastructure to support it.
Regards
Craig
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