[opendtv] Re: IEEE Ericsson article on use of LTE for TV

  • From: Craig Birkmaier <craig@xxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Mon, 25 Jun 2012 08:14:38 -0400

At 7:32 PM -0400 6/23/12, Albert Manfredi wrote:
Apparently Verizon refused to take the deal Apple was offering, in large part
because of the cost and the loss of control. AT&T took the deal.

I don't think it's quite like that. What I remember, and what the link below confirms, is that AT&T only "took the deal" if it could get exclusive use of iPhones. The deal with Apple was, you Apple guys don't make the iPhone available to anyone else. Which again shows just how much control the cellcos have over the hardware they allow on their nets.

http://www.engadget.com/2010/05/10/

Sorry Bert, but it was exactly like that.

Apple offered the same deal to both carriers - the exclusivity was the "plum" that made the deal palatable to AT&T. Here is a succinct analysis

http://betanews.com/2011/01/08/why-verizon-won-t-let-apple-announce-iphone/

Verizon isn't AT&T. The United States' largest cellular carrier isn't accustomed to taking crap from handset manufacturers. Verizon controls everything on its network and is quick to customize handsets with its software and services. AT&T is different, or was when Apple launched the original iPhone in June 2007. AT&T made lots of concessions to get iPhone, such as granting Apple control over the software and updates. The company then known as Cingular was relaunching as AT&T; iPhone would anchor the brand change. But Apple made concessions, too, as a handset manufacturing newcomer, granting AT&T exclusive US iPhone distribution rights for what was then reported to be five years.

In the end, all that really matters is that after that five year exclusive, Verizon agreed to the same concessions about "control," that AT&T embraced five years earlier. In fact, it was reported that Verizon wanted to pay extra so that Apple would not make the iPhone available to carriers other than AT&T and Verizon in the U.S.

And during that five years of AT&T exclusivity, what was Verizon forced to do?

Give up control to Google and all of the Android wannabe's...

Regards
Craig




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