[opendtv] Re: Hypothesis-testing
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Thu, 4 Jan 2007 09:09:55 -0500
At 10:07 AM -0800 1/3/07, John Willkie wrote:
P.S. One hint: fall 2005 on ESPN, Sunday Night Football had on
average, 9.7 million viewers. This fall, the NFL network is said to
be under-performing. It averages 7.9 million viewers per the 8 NFL
games it aired.
How may homes does NFL networks have clearance into?
It is on a digital tier here in Gainsville that I must pay extra for.
Funny how you keep changing the rules even as you ask legitimate
questions. What has NFL network got to do with it?
The obvious answer to your questions is that the audience declined
for MNF and increased for SNF. But this is only a small portion of
the story.
Consider this from a 2005 story in the Washington Post:
Retaining the show "did not make sense" for ABC, Bodenheimer said.
The average audience for "Monday Night Football" fell to 16.4 million
viewers last season from 16.8 million a year earlier, making the
show's ratings the lowest ever. The broadcast attracted an average of
11 percent of the 109.6 million U.S. homes with television sets.
Add to that the dissatisfaction for ABC affiliates because of the low
ratings and the resulting low ratings in their 11pm news blocks that
were delayed until 12:30. And then there was the problem ABC has with
developing programming for a late night show when it could not air
competitively with Letterman and Leno at 11:35 on Monday nights.
Moving SNF to a broadcast network made more sense, as it does not
interfere with the late night programming.
By the way, the MNF ratings have only fallen a few million and have
consistently been the top rated cable show. I did not find any
numbers for SNF. This tells us a lot about the OTA audience, as it
appears that only a small percentage were watching MNF when it was on
ABC.
Regards
Craig
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