[opendtv] Re: Hypothesis-testing

  • From: "John Willkie" <johnwillkie@xxxxxxxxxxxxx>
  • To: <opendtv@xxxxxxxxxxxxx>
  • Date: Fri, 5 Jan 2007 07:55:54 -0800

There was an article in the Wall Street Journal last week on it, pinned to
the "Texas Bowl", the appearance of Rutgers there, and Comcast's placement
of the channel on a premium digital tier.

The big difference between ESPN and the NFL network is that ESPN by contract
is placed on a low-numbered channel on a "basic basic" (not 'extended
basic') tier in virtually all systems.

Of course, ESPN still underperforms in delivery of signals to football fans
compared to NBC, but that's for a different thread.

One other interesting factoid: the NFL's most ravenous fans subscribe to the
all-game package on DirecTV, so how is the NFL network going to make it
work.  Whining about 'only' 40 million homes penetrated is how!

John Willkie

> -----Original Message-----
> From: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx]
> On Behalf Of Craig Birkmaier
> Sent: Friday, January 05, 2007 4:33 AM
> To: opendtv@xxxxxxxxxxxxx
> Subject: [opendtv] Re: Hypothesis-testing
> 
> At 8:51 AM -0800 1/4/07, John Willkie wrote:
> >Oops.  NFL Networks has clearance in 40 million cable homes.
> >
> 
> This sounded high, but I checked and came up with 41 million. By
> comparison ESPN has clearance into 95 million homes.
> 
> Regards
> Craig
> 
> 
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