[opendtv] Half of European viewers 'watching TV online'
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 3 May 2007 11:14:30 -0400
Whew. That's a bit of a leap.
First of all, just because a respondent says he watches TV over the
Internet does not mean that he does all or even most of his viewing that
way. I watch TV online too, on a regular basis, so what. It accounts for
less than 10 percent of my TV viewing.
And there are other ways of time-shifting TV programs than by watching
TV online.
That said, it would be a very nice idea to see broadband connections
becoming available in DTV receivers. So that online viewing did not have
to mean using a PC. The only unfortunate part of that would be that the
TV receiver will become just a hassle-prone as a PC. With constant need
for updating, antivirus software, etc.
Bert
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http://www.dtg.org.uk/news/news.php?class=countries&subclass=0&id=2408
Half of European viewers 'watching TV online'
Nearly half of Europe's television viewers are watching programmes
online, according to a study by Motorola.
The tech giant's survey of 2,500 broadband users in the UK, France,
Germany, Italy and Spain, found that 45% of viewers are already watching
TV via the web.
France led the way with 59% of respondents saying they were watching
broadband video services. "Italians and Brits come in second and third
respectively, while German viewers remain most bound to schedules set by
TV broadcasters with only 33% catching shows online," said Motorola.
The survey also found that 45% of European viewers expect to be making
video calls via their home TVs by the time the 2012 Olympics begin.
"These results show that viewers across Europe are no longer satisfied
with fitting into schedules dictated by broadcasters and are turning to
the choice and flexibility offered by TV over the internet," said Karl
Elliott, Motorola's connected home division's European marketing chief.
"We are witnessing a nation of citizen schedulers who are in control of
their entertainment, allowing them to decide not only what they watch,
but exactly how and when they want to watch it."
Lovelace Consulting 03.05.2007
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