[opendtv] Re: Dish offer for Sprint
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Mon, 22 Apr 2013 20:52:49 +0000
Craig Birkmaier wrote:
> Make up your mind Bert. Above you state that the DBS portion
> is becoming unnecessary. Now you say the article makes a big
> deal about retention of DBS to the home.
What's not to get? I said that the article's rationalization for retaining the
DBS broadcast portion of the service to homes IS MISPLACED. I commented on
something I find illogical, in the article. Had the article said nothing
objectionable, I would most likely not have commented.
> By the way Bert, did you catch the comment from Ergen about
> using Hopper to deliver targeted ads via DBS to their
> subscribers?
Yes, but sorry, that aspect has a way of making me yawn.
In short, it is IMO very reasonable for the DBS folk to completely reinvent
themselves as two-way wireless broadband services. It would make more sense to
me, for example (just one possibility here) if they would buy a cellular
company, and all its cellular spectrum, for providing this new IP-based service
in higher density locations. And then dedicate their entire satellite service
to two-way broadband for rural locations. That rural broadband is their one ace
in the hole, for now anyway, so it makes sense to maximize its usefulness. (I'm
not sure how much flexibility they have in their satellite transponders, to
make this kind of switch.)
The cable(d) companies can of course make the switch more easily, to
prevalently broadband IP vs. the current system of one-way broadcast TV tiers
taking up most of their infrastructure's capacity.
Like it or not, as people get used to watching TV over IP, they won't think of
it like something strange. They'll think of it like something obvious. Which
means, they will lose interest in the one-way delivery of TV service tiers. So
advertisers and content owners are already paying more attention to this shift,
as the multiple articles have reported.
Bert
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