[opendtv] Re: Canadian regulator nixes HDTV Networks license request
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Thu, 10 Apr 2008 23:17:36 -0400
At 3:40 PM -0400 4/10/08, Manfredi, Albert E wrote:
Sports are
always a good draw, since you mentioned it. And if the sports franchises
don't see a good thing staring them in the face, they deserve to lose
out.
Just a theory at this point, but...
The conglomerates have been training us to pay for their content for
quite some time now. And we have learned to do this despite the fact
that these programs are filled with commercials.
This gives them many options as they move into a world where they can
create a direct relationship with their viewers:
- Pay to own the content;
- Pay for a limited viewing window (rental)
- Pay for a brand (some kind of payment for access to a library of a
conglomerate)
- Pay for a service (like cable or sat radio today)
- Free - with targeted ads
- Free - as a reward for some other transaction
What the congloms do not want to do is create a service that
diminishes the value of these options.
This is one reason that things seem to be moving away from the
existing broadcast model, where it is difficult to track who is
watching and most ads are NOT targeted.
One way to assure migration to a new model where direct payment is an
option, is to treat each new service as if it is a new distribution
channel that requires separate rights for the content.
In this context the sports leagues would probably go nuts if sporting
events carried on DTV broadcasts were to ALSO be available
free-to-air to MPH devices. The leagues will no doubt insist that
this is a new channel and that there will be separate rights fees.
Regards
Craig
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