[opendtv] CEA: Technology Trends to Watch 2014
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 6 Mar 2014 02:20:54 +0000
Here's an up to date CEA report on technology trends.
http://content.ce.org/PDF/2014_5tech_web.pdf
In particular, the last few pages of the report are an article titled "The
Curators of New Video," by a very young-looking Mark Chisholm (looks like a
junior high or high school picture, you decide -- or am I just getting old?).
A few interesting stats that I'm pretty positive the congloms are not ignoring.
Households that subscribe to MVPDs, according to the CEA (which has never been
one to under-report that number), fell from 88 percent in 2010 to 83 percent in
2013.
Even more interesting, when asked where TV households get their TV content
from, get this:
81 percent said from the traditional MVPD subscription offerings. Maybe the
delta can be attributed to the broadband-and-telephone-only deals. So in fact,
it looks like the 83 percent number are not all MVPD subscribers at all.
51 percent said they watch free content from OTT sites such as Hulu and YouTube
and others. (I discovered yesterday a new one: MHz Networks online. It streams
full length episodes of foreign TV shows, with subtitles in English when
required.)
42 percent watch for-pay Internet TV from OTT sites such as Hulu Plus and
Netflix.
In spite of what the likes of AppleTV and Roku STBs attempt, FOTI is a
significant source of TV content, Craig. I'm sure this is not going unnoticed
either.
When asked what is "very important" or "important" about traditional MVPD
channels, respondents broke down like this (only quoting three most-telling
categories here):
70 percent said live news.
43 percent said live sports.
25 percent said premium channels like HBO, Showtime, Cinemax.
Notice: Considerably more people subscribe to Hulu Plus or Netflix, than
believe that traditional MVPD premium channels are important.
He goes on the describe some of the ways you can get Internet TV on your TV
set, and the obligatory roadblocks most of these non-PC devices erect, for no
good reason. And also agreements some of these devices made with MVPDs, for
live TV streams. But hey, no matter what level of collusion these guys try,
it's hard to deny that consumers aren't quite as faint-of-heart as Craig likes
to pretend, eh?
Bert
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